Social Media Officer At International Organization for Migration

Position Title : Social Media Officer

Duty Station : Geneva, Switzerland

Classification : Professional Staff, Grade P3

Type of Appointment : Fixed term, one year with possibility of extension

Estimated Start Date : As soon as possible

Closing Date : 20 September 2021

Established in 1951, IOM is a Related Organization of the United Nations, and as the leading UN agency in the field of migration, works closely with governmental, intergovernmental and non-governmental partners. IOM is dedicated to promoting humane and orderly migration for the benefit of all. It does so by providing services and advice to governments and migrants.

IOM is committed to a diverse and inclusive work environment. Read more about diversity and inclusion at IOM at www.iom.int/diversity.

Applications are welcome from first- and second-tier candidates, particularly qualified female candidates as well as applications from the non-represented member countries of IOM. For all IOM vacancies, applications from qualified and eligible first-tier candidates are considered before those of qualified and eligible second-tier candidates in the selection process.

For the purpose of this vacancy, the following are considered first-tier candidates:

1. Internal candidates
2. Candidates from the following non-represented member states:

Antigua and Barbuda; Aruba (Netherlands); Botswana; Cabo Verde; Comoros; Congo (the); Cook Islands; Cuba; Fiji; Gabon; Guinea-Bissau; Guyana; Holy See; Iceland; Kingdom of Eswatini; Kiribati; Lao People’s Democratic Republic (the); Latvia; Libya; Luxembourg; Marshall Islands; Micronesia (Federated States of); Montenegro; Namibia; Nauru; Palau; Saint Kitts and Nevis; Saint Lucia; Saint Vincent and the Grenadines; Samoa; Sao Tome and Principe; Seychelles; Solomon Islands; Suriname; The Bahamas; Timor-Leste; Tonga; Tuvalu; Vanuatu

Second tier candidates include:

All external candidates, except candidates from non-represented member states.

Context:

Under the overall supervision of the Spokesperson/Head of Media and Communications Division (MCD) and the direct supervision of the Managing Editor, and in close coordination with the MCD news team in Headquarters and the Online Communications Unit (OCU) in Manila Administrative Center ( MAC), the successful candidate will oversee all IOM’s global social media outputs from Headquarters and provide strategic advice to ensure that content produced by the Public Information Officers at Regional and -Country Offices are of the highest standards, adhere to IOM’s social media and brand guidelines, and that the Organization’s digital reputation is protected.

The role also encompasses data protection of IOM beneficiaries whose digital images are used on social media.

The successful candidate will be responsible for the development of social media content, social listening and monitoring, as well as social media campaigns executed across all social media channels.

The Social Media Officer will also ensure that IOM’s Regional Offices are supported in all social media endeavors. All duties are to be performed in accordance with IOM policies, practices and procedures.

Core Functions / Responsibilities:

1. Drive the IOM global social media strategy and advise the Spokesperson/Head of MCD and Senior staff at HQ, including the Office of the Director General, Regional Directors and Chief of Missions on matters related to IOM’s social media footprint, digital trends, digital campaigns and online reputation management.
2. Oversee social media outputs of Social Media Unit at Headquarters, reporting regularly to the Head of MCD and the Office of the Director General.
3. Manage IOM social media activities in alignment with the Organization and branding guidelines including, but not limited to, the development of online content and campaigns delivered across various platforms.
4. Manage all IOM’s global social media accounts, as well as the corporate accounts of the Director General and others.
5. Protect IOM’s online reputation by overseeing social media monitoring and listening activities using dedicated software. Monitor conversations with followers in a consistent brand voice across all channels to ensure inquiries and comments receive a response in a timely and accurate manner. Provide recommendations to IOM staff on digital engagement techniques.
6. Produce relevant content in accordance with audiences’ needs and latest trends.
7. Liaise with and represent IOM’s interests in meetings with Social Media Managers of other UN agencies and INGOs.
8. Maintain strong contacts with all Regional Public Information Officers and colleagues in the Country Offices to promote IOM’s global footprint while ensuring the integrity of IOM’s reputation to the extent possible.
9. Assist Project Managers, Regional Public Information Officers and Public Information Officers in the Country Offices with content production, trainings, workshops, and recommend latest trends and/or projects if required to.
10. Collaborate with MCD and OCU colleagues to develop online content, campaigns, awareness-raising to promote safe, regular and orderly migration.
11. Work closely with MCD’s crisis communications and advocacy officer to manage reputational risk on-line and enhance public awareness of IOM’s advocacy and policy positions. Partner with internal stakeholders to provide editorial and technical assistance for social media content and develop effective social media budgets to support campaigns and objectives across a variety of social platforms.
12. Observe trends and new social media marketing opportunities as they become available and leverages them to execute new campaigns.
13. Perform other duties as may be requested.

Required Qualifications and Experience:

Education

• Master’s degree in Digital Communications, Marketing, Journalism, or a related field from an accredited academic institution with five years of relevant professional experience; or,

• University degree in the above fields with seven years of relevant professional experience.

Experience

• Extensive experience in marketing with emphasis on digital/social media;

• Proven experience in building and sustaining strong relationships with peer groups and agencies; and,

• Working knowledge and experience leveraging social media in support of larger integrated social media campaigns within the United Nations or NGO sector.

Skills

• Demonstrated expertise in planning and executing social media campaigns, writing creative briefs and working with creative teams;

• Proficient in digital and social media across paid platforms, specifically in Facebook, Twitter, Tik Tok, Instagram, LinkedIn, Snapchat, Viber, Telegram, Line, Weibo and other emerging platforms;

• Excellent communication skills in English, in both written and oral forms;

• Ability to adapt to the style, tonality of the brand “voice” to the appropriate sites;

• Excellent customer service skills as interpersonal skills to deal effectively with all business contacts.

Languages

IOM’s official languages are English, French, and Spanish.

External applicants for all positions in the Professional category are required to be proficient in English and have at least a working knowledge of one additional UN Language (French, Spanish, Arabic, Russian or Chinese).

For all applicants, fluency in English is required (oral and written). Working knowledge of French and/or Spanish is an advantage.

Proficiency of language(s) required will be specifically evaluated during the selection process, which may include written and/or oral assessments.

Notes

1 Accredited Universities are the ones listed in the UNESCO World Higher Education Database

(https://whed.net/home.php).

Required Competencies:

Values – all IOM staff members must abide by and demonstrate these three values:

• Inclusion and respect for diversity: respects and promotes individual and cultural differences; encourages diversity and inclusion wherever possible.

• Integrity and transparency: maintains high ethical standards and acts in a manner consistent with organizational principles/rules and standards of conduct.

• Professionalism: demonstrates ability to work in a composed, competent and committed

manner and exercises careful judgment in meeting day-to-day challenges.

Core Competencies – behavioural indicators level 2

• Teamwork: develops and promotes effective collaboration within and across units to achieve shared goals and optimize results.

• Delivering results: produces and delivers quality results in a service-oriented and timely manner; is action oriented and committed to achieving agreed outcomes.

• Managing and sharing knowledge: continuously seeks to learn, share knowledge and innovate.

• Accountability: takes ownership for achieving the Organization’s priorities and assumes responsibility for own action and delegated work.

• Communication: encourages and contributes to clear and open communication; explains complex matters in an informative, inspiring and motivational way.

Managerial Competencies – behavioural indicators level 2

• Leadership: provides a clear sense of direction, leads by example and demonstrates the ability to carry out the organization’s vision; assists others to realize and develop their potential.

• Empowering others & building trust: creates an atmosphere of trust and an enabling environment where staff can contribute their best and develop their potential.

• Strategic thinking and vision: works strategically to realize the Organization’s goals and communicates a clear strategic direction.

IOM’s competency framework can be found at this link. https://www.iom.int/sites/default/files/about-iom/iom_revised_competency_framework_external.p

df

Competencies will be assessed during a competency-based interview.

Other:

Internationally recruited professional staff are required to be mobile.

Any offer made to the candidate in relation to this vacancy notice is subject to funding confirmation.

This selection process may be used to staff similar positions in various duty stations. Recommended candidates endorsed by the Appointments and Postings Board will remain eligible to be appointed in a similar position for a period of 24 months.

The list of NMS countries above includes all IOM Member States which are non-represented in the Professional Category of staff members.

Appointment will be subject to certification that the candidate is medically fit for appointment, accreditation, any residency or visa requirements, and security clearances.

Vacancies close at 23:59 local time Geneva, Switzerland on the respective closing date. No late applications will be accepted.