Social Media Campaign Influencer for “Enhancing wellbeing and integration of women in refugee communities in Jordan, using technology” project. At ActionAid

Background

ActionAid Arab region (AAAR) is a regional program under the global federation ActionAid International – working for a world free from poverty and injustice. AAAR has been operating in the region since 2007. Currently, AAAR is having programme interventions in Jordan, Lebanon, and Syria. AAAR is focusing on the following programmatic areas: Youth Civic and Political Participation, Women’s Rights and Humanitarian action.

Introduction to the interconnected project – Chatbot Project:

Since primo 2021, AAAR started the implementation of a pilot project (the Chatbot Project), which was funded by donors such as Naysmyth and Post People Lottery through ActionAid UK. Building on this pilot project, AAAR secured additional funding from the Kahane Foundation through ActionAid Switzerland to continue and further develop the Chatbot Project.

The Chatbot Project is an ongoing project, which aims to combat violence against women and girls by using an online chatbot linked to Facebook. The Chatbot Project is a small project, which is interconnected to the Humanitarian & Resilience program, since it contributes to the achievement of the overall objective of the Humanitarian & Resilience Program: Women and young people have strengthened women’s protection and resilience in Syrian refugees- and host communities in Jordan and Lebanon.

The Chatbot Project is a digital tool, which has been designed with engagement of the Women Protection Action Groups (WPAGs) mobilized under the humanitarian programme. However, the Chatbots target beneficiaries are Syrian refugee women and Jordanian women from host communities and displaced communities in Jordan. This means that this project focus on the whole of Jordan and not only Mafraq and Zarqa. AAAR has established a Chatbot committee in all governates in Jordan. The members of these committees were also involved in the design phase and are now some of the users. In addition, AAAR has established a close collaboration with various service providers related to the Chatbot e.g., INGOs, Government Departments e.g., Health, Family, Ministry of Social Development etc.

Scope of work:

Action Aid Arab Region (AAAR) is looking for a Female influencer who will be responsible on developing the and executing the chatbot “Darb Al Aman” platform, the Influencer will also create the campaign content and post it via all her social media channels.

The influencer will participate with AAAR communication and campaigning department in developing advertisement strategies for the platform, and maintain a friendly relationship with viewers, followers.

She must be successful in her job role and should convey the indulgence and authenticity of our chatbot platform, and also possess excellent multitasking skills, a creative way of thinking, brand understanding. She should be comfortable presenting ideas and results to both targeted audience and internal teams and leading the chatbot campaign.

Expected Deliverables:

• Drafting and publishing content as per the schedule.
• Creating and writing relevant content for social media posts (posts, stories…).
• Sharing information and posts about the chatbot on her social media platforms.
• Setting baseline and defining the tools to measure engagement and impact.
• Creating an overarching story line that will capture the public’s imagination and inspire people to act.
• Developing key messages that are easy to share and digest.
• Coming up with campaign hashtags that are sufficiently unique to avoid competition.
• Listing the best opportunities to invest in paid promotions on FB, Twitter or Instagram.
• Working on increasing users on the chatbot platform and reach a target of 5,000 users.**

Targeted Audience:

Action Aid Arab Region (AAAR) is looking to reach at least 5,000 women of all ages in Jordan as a direct target and another 5,000 men and boys as secondary data.

Qualifications:

· Proven work experience within social media.

· Expertise in managing multiple social media platforms.

· Ability to deliver creative content ideas.

· Familiarity with online marketing strategies and channels.

· Expertise with social listening and community management tools.

· Ability to grasp future trends in digital technologies and act proactively.

· Maintains excellent writing and language skills.

· Excellent communication skills.

· Multitasking and analytics skills.