Regional Senior Marketing Manager Arts, SSA – (South Africa, Zimbabwe)**
Role Context
Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact. This role is a new role as part of Marketing and Communications Transformation programme. In line with the Global Recruitment policy, standard application and recruitment decisions will apply for this role
Role Purpose
To help drive the growth, reach, impact and reputation of the business by: supporting the delivery of a clear, consistent, innovative, effective and sustainable programme of marketing campaign management activity aligned to wider strategy
Main accountabilities but not limited to the following:
- The postholder will manage and evaluate consistent and replicable multi-channel marketing campaign plans for programme and sector activity.
- Ensure campaigns are commensurate with project prioritisation, scale and scope and are data-led, strategically aligned and sustainable.
- Ensures the British Council brand and reputation are preserved and improved, particularly on partner platforms and channels.
- Provides expert advice, support and challenge on marketing to internal stakeholders.
- Ensures the successful impact and effectiveness of marketing activity through evidence and evaluation and makes recommendations for improvement based on key audience insights.
- Applies analytical approaches to identify and assess new opportunities for marketing activity.
- Ensures marketing strategy is aligned with the business areas and global marketing strategies.
- Makes appropriate links to issues across the broader organisation, to ensure that the development of marketing activity is based on informed business insight and joined-up thinking.
- Using agreed corporate systems and processes, where needed, plans and manages the budget for the relevant sector area.
- Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
- Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
- Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and internal customer deliverables over a monthly to quarterly time horizon.
Role specific knowledge and experience:
- Experience in the cultural, education or charitable sectors
- Experienced in the design and delivery of marketing strategies and plans to support programmes/products
- Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid activity
- Experience of engaging audiences across a variety of channels and platforms
- Experience of effective campaign evaluation
Essential Requirements–
The successful candidate will need to possess the following requirements:
- A degree in marketing, communications or relevant discipline, or demonstrable equivalent level of experience
Further Information
Pay band: 7
Contract type: Indefinite Contract
Location: South Africa, Zimbabwe
Essential – Role holder must have pre-existing rights to live and work in the Country the role is based.
Desirable requirements
- Postgraduate or Masters level marketing or business qualification
- Experience in a global organisation
- Experience in the cultural, education or charitable sectors
- Experience in content commissioning
Additional Information:
- Closing Date – 16 February 2022 applications will close 23:59 Nigeria Time