TERMS OF REFERENCE – CONSULTANCY
Developing visibility material for the Arab Massive Open Online Courses (MOOC)
- Terre des hommes (Tdh) in the MENA region
Tdh is a leading Swiss child rights agency presents in the MENA region since 1973. Currently, Tdh operates in Lebanon, Jordan, Egypt, Palestine, Iraq, and Syria. Afghanistan and Pakistan belong programmatically and operationally to the MENA portfolio at Tdh as well. Within the region, Tdh has in place 3 specialized programs: (1) Access to Justice for Children and Youth, (2) Children and youth affected by migration, and (3) Child and Maternal Health. Those programs, in addition to the specialized technical staff within each of them, are supported by a Child Protection Transversal Unit.
- The Arab MOOC on Children’s Rights
The Convention of the Rights of the Child (CRC) and the General Comments of the Committee of the CRC stress the utmost importance of investing in contextualized, systematic, and permanent tailor-made capacity-building programs, relevant and effective for professionals working with children and students wanting to engage in the field of Children Rights.
The above is particularly significant in the case of the Arab countries that lack capacity-building programs specialized in the rights of the children using contextualized material with a regional focus, despite the growing needs in this area. Indeed, while general human rights training courses exist, those minimally cover the specifications required regarding children’s rights and that is extensive to the lack of availability of sectors, themes, and processes that singularly affect children and that are thematically relevant to the Arab countries’ political, socio-cultural, and economic contexts.
Up to date, there is no certified Arab learning product on the rights of children. The Arab region is rich and diverse and presents a variety of trends directly involving children for which regional specialized capacity building is not yet available. Therefore, Tdh developed the Arab MOOC on Children’s Rights as its considered as the first-of-its-kind in the region, presenting itself as innovative, that can contribute to significantly enhance knowledge and better perusal and praxis of children’s rights implementation across the countries in the Arab region. As it includes of 4 technical modules under the tittles of Introduction on the UN convention on the rights of the child and its working methods from the Arab regional perspectives, Violence against children including SGBV and other forms of ill-treatments in the ARAB region, Access to Justice for children in the ARAB region, Emerging children’s rights
As the MOOC aims to help build the competencies and skills of child rights professionals and students in the Arab region through the implementation of a certified e-course in a MOOC format. The professionals targeted by the Arab MOOC on Children’s Rights are all practitioners working directly or indirectly with children and youth (judges from different jurisdictions: criminal, civil/personal status, lawyers, prosecutors, social workers, case managers, education and migration specialists, etc.), but also to university/postgraduate students to complement and specialize their academic education.
This is a unique regional project, which involves the partnership of 7 universities in the Arab region (Jordan, Lebanon, Iraq, Egypt, Palestine, Morocco, and Tunisia) and the University of Geneva, the International Institute for the Rights of the Child (IDE), Terre des hommes – Lausanne Foundation (Tdh), and the Global Campus of Human Rights form part of the partnership for the Arab MOOC on Children’s Rights.
- Objectives of the consultancy
The objective of this consultancy is to develop and design visibility materials for the MOOC 4 courses to be able to promote the MOOC courses to diverse regional students, professional justice actors, children, judges, and lawyers to increase enrollments and engagements, and amplify awareness of children’s rights across sectors.
- Consultancy’s milestones & deliverables
The consultancy is expected to provide the following deliverables:
- Design a one-pager for the MOOC in both English and Arabic (two pages per language), ensuring content is visually engaging, well-structured, and aligned with Tdh’s branding guidelines.
- Design a poster for the MOOC in both English and Arabic, tailored for use with local partners and governmental stakeholders, maintaining consistency with the overall campaign identity.
- Design a child-friendly poster for the MOOC in both English and Arabic, crafted to be easily understood and visually appealing for children and youth audiences.
- Develop 4 social media cards designed to promote MOOC enrollments and related announcements, optimized for various social media platforms and adaptable for both English and Arabic content.
All final designs to be delivered in high-resolution formats (PDF, PNG/JPG) and accompanied by open-source editable layout (AI, PSD, or equivalent) for Tdh to adapt or reuse the materials for future MOOC purposes.
Intended users
The Arab MOOC Study Program will be used by the partners in the MENA projects, and it should be developed with a view of being able to leverage it externally as need be for fundraising, visibility, or other strategic purposes as agreed by the Steering Committee over the course of the project.
- Delivery
Timely deliver the requested services in order to ensure that the visibility materials are developed and designed as scheduled.
- Timeframe
The duration of this consultancy contract shall be from the signing of the agreement and until the 15th of August 2025. The contract period will start from the agreement contract sign off date and will end after 30 working days.
- Consultancy’s conditions
- Create and co-manage a calendar with Tdh, clearly indicating key dates and deadlines for each deliverable, and maintain a progress document that includes links to all created designs, allowing Tdh to easily monitor deliverables.
- Provide up to 3 rounds of revisions for each deliverable, incorporating feedback from Tdh to ensure the final outputs fully meet quality and content requirements.
- Ensure that a designated contact person is always available to respond promptly to Tdh’s queries and requests throughout the consultancy period.
- The contractor will work under the technical supervision of the Tdh Communication Advisor and will receive guidance from the Access to Justice MENA Regional Coordinator on all MOOC-related content and technical details to ensure accuracy and relevance.
- Profile of the contractor: qualifications and experience
- A degree or professional certification in graphic design, visual communication, multimedia design, or a related field.
- Proven experience in graphic design, with a portfolio demonstrating expertise in developing communication materials for development, humanitarian, or educational sectors.
- Advanced proficiency in graphic design software (Adobe family: Illustrator, InDesign, Photoshop, After Effects).
- Strong expertise in drawing custom graphic illustrations, with the ability to develop high-quality, engaging, and age-appropriate visuals, particularly for the child-friendly deliverable.
- Prior experience working with international organizations, NGOs, or similar institutions, particularly on projects related to education, child protection, or community engagement.
- Strong attention to detail, creativity, and ability to work within brand guidelines.
- Openness to feedback and readiness to incorporate revisions as required.
- Payment50% First payment will be eligible after signing the contract.50% upon satisfactory completion and submission of all deliverables.
How to apply
Interested consultants should send detailed technical proposal and financial proposal (in two separate documents) to mena.regionalhr@tdh.org with the title “Visibility Materials Re – Arab MOOC”.
The deadline to submit applications will be end of business on 10/7/2025 .
Only shortlisted applications will be contacted.