- About the YDR Consortium
The Yemen Displacement Response (YDR) Consortium is a partnership created in 2019 to provide a coordinated and effective multi-sectoral humanitarian response to the needs of displacement-affected populations across Yemen. The Danish Refugee Council (DRC) serves as the lead agency for the YDR Consortium, which also includes the Norwegian Refugee Council (NRC) and Acted as key implementing partners, and the International Organization for Migration (IOM) is a non-funded EU partner.
The core mission of the YDR Consortium is to improve the living conditions and support durable solutions for the most vulnerable internally displaced persons (IDPs) and host community members in Yemen. The Consortium currently operates across 10 governorates – Abyan, Aden, Al Dhale’e, Amran, Hajjah, Hudaydah, Lahj, Marib, Sana’a, and Taiz – with integrated assistance in the key thematic areas of Camp Coordination and Camp Management (CCCM), Shelter/NFIs, Water, Sanitation and Hygiene (WASH), Protection, Disaster Preparedness and Emergency Response.
The YDR Consortium’s work is made possible through the generous support of the European Union, specifically DG ECHO. All activities are implemented in close coordination with relevant humanitarian stakeholders and strict adherence to donor requirements to ensure the highest standards of accountability and impact.
- Purpose of the Consultancy
The YDR Consortium seeks to engage a highly qualified and experienced communications consultancy company based in Yemen or with operational presence in Yemen to develop and produce a range of strategic communications and visibility products. The primary purpose of this engagement is to create and disseminate a compelling, evidence-based narrative that articulates the significant impact of the YDR Consortium’s integrated, multi-sectoral programming in Yemen.
The selected consultancy will be responsible for producing a suite of strategic communication products that effectively target key audiences, including the public, policymakers, and institutional stakeholders within Yemen, the Middle East, the European Union, and beyond. The core task is to illuminate the positive impact of the YDR Consortium’s program on the lives of displacement-affected populations, grounded in human stories, driven by programmatic data, and fully compliant with all donor communication and visibility requirements.
- Objective of the Consultancy
The YDR Consortium seeks to engage a legally registered communications and media company based in Yemen to produce high‑quality communication products that:
- Showcase the impact of YDR’s multi‑sectoral programme on displacement‑affected communities and host populations.
- Raise awareness among Yemeni, European and international audiences of the humanitarian situation in Yemen and YDR Consortium’s response.
- Comply fully with DG ECHO/EU visibility requirements (use of EU emblem, funding statement, pre‑clearance of press releases, consent and copyright, etc.) and safeguard the dignity, safety and privacy of beneficiaries.
- Provide content for donor reporting and advocacy, evidencing how EU funding supports durable solutions and improves lives across sectors.
- Scope of Work/Key Deliverables
The selected consultant will be responsible for the production and delivery of the following communication products. The methodology for each output must be strategically grounded, evidence-based, centered on human dignity, and participatory. All outputs must strategically highlight the age, gender, and inclusion empowering elements of the YDR Consortium’s activities and adhere to the specified donor guidelines. All communication products should be discussed and agreed with the YDR Consortium Management Unit and DG ECHO Communications team prior to production and dissemination,
1. Short Videos
- Task: Produce three (3) short videos(approx. 90-120 seconds each) that highlight the impact of the YDR Consortium’s programme on the lives of target beneficiaries and communities. The videos should be emotionally resonant, character-driven, and optimized for social media platforms.
- Content: The videos must feature authentic human-interest stories, showcasing the challenges faced by displaced populations and the positive changes brought about by the YDR Consortium’s interventions. The content should be a mix of interviews, b-roll footage of project activities, and clear, concise text overlays. All videos must be produced in high-definition (HD) quality, with professional sound and editing.
- Timeline: One video to be delivered in each of December 2025, March 2026 and May 2026.
- DG ECHO Guideline Reference:Â Videos must display the EU emblem with the accompanying text “Funded by the European Union” at the end. The consultant must secure written, informed consent from all subjects, with special protocols for minors, and ensure that no AI-generated imagery is used to create a “fake reality.” The consultant must produce a draft video script for review before filming the final video. In addition to the final video, the consultant will produce versions for Facebook, X, and Instagram, and short flash video excerpts. The video subtitles are to be translated into English. Music used in the video should be royalty free. The EU retains a royalty-free, non-exclusive, and irrevocable license to use all produced material.
2. Project Brochure
- Task: Design and produce one (1) high-quality project brochure that provides a comprehensive overview of the YDR Consortium’s work and impact. The brochure will be bilingual, with separate final versions in Arabic and English for different audiences. The brochure, ideally between 10 to 20 pages, should be visually appealing and easy to read, suitable for both online and print distribution.
- Content: The brochure must contain a mix of serial images, human-interest stories from beneficiaries, key project data and achievements, and a clear articulation of the project’s objectives and multi-sectoral approach. It must prominently feature the European Union’s branding and highlight the EU’s contribution to the humanitarian response in Yemen. It should also include the YDR branding.
- Timeline: The final brochure to be delivered by May 2026.
- DG ECHO Guideline Reference:Â All materials must strictly adhere to EU visual identity standards, prominently featuring the EU emblem and the correct funding statement without modification. The branding must be consistent, professional, and receive prior axpproval.
3 Infographics and Visual Branding: Data-Driven Visuals
- Task: Design and distribute at least four (4) branded digital materials, including two factsheets and two communication products containing infographics. The branded digital materials will be bilingual, with separate final versions in Arabic and English for different audiences. The factsheets will ideally be 2 to 4 pages in length.
- Content:Â These materials will translate complex program data and processes into clear, compelling, and shareable visual formats suitable for policymakers, partners, and the public. They will serve as key tools for advocacy, reporting, and public outreach, demonstrating the scale, efficiency, and impact of the interventions in an accessible manner. The branded materials will visually represent the program’s age, gender and inclusion through disaggregated data.
- Timeline: All four branded materials are to be completed, two in December 2025 and two in May 2026.
- DG ECHO Guideline Reference:Â All materials must strictly adhere to EU visual identity standards, prominently featuring the EU emblem and the correct funding statement without modification. The branding must be consistent, professional, and receive prior approval.
4. Online Event
- Task: In close collaboration with the YDR Consortium Management Unit, YDR Consortium partners and ECHO Communications Team, conceptualize, plan, and support the technical execution of one (1) online event/broadcast. The event will aim to share information and raise awareness about the humanitarian situation in Yemen and highlight the work and impact of the YDR Consortium.
- Content:Â The consultancy will be responsible for the technical aspects of the online event, including the platform, streaming, invitation management for participants, social media promotion of the online event, and production of any pre-recorded video content. The content of the event will be developed in partnership with the YDR Consortium and will feature speakers from the Consortium, partners, and potentially beneficiaries. The event must be designed to engage a wide audience, including EU audiences, international media, and donors.
- Before implementation, the service provider must submit a detailed plan. The plan will specify the event date and time, the content to be shared, speakers, and the approach for managing audience questions, if any.
- Timeline:Â The date of the event is to be determined (TBD) in coordination with the YDR Consortium and the ECHO Communications Team.
- Required Qualifications & Experience for the Consultancy Firm
The YDR Consortium is seeking a legally registered communications and media production company with a proven track record of working in Yemen. The ideal candidate will possess the following qualifications and experience:
- Legal Registration:Â The company must be legally registered and have the right to operate in Yemen.
- Experience:Â A minimum of three (3) years of professional experience in producing high-quality communications and visibility materials for international organizations, NGOs, or UN agencies. Experience organizing any public events related to the humanitarian situation in Yemen for EU audiences will be an added advantage.
- Portfolio:Â A strong portfolio of previous work that demonstrates expertise in video production, graphic design, storytelling, and event management. The portfolio must include examples of work produced in Yemen.
- Technical Capacity:Â Proven technical capacity to produce high-definition videos, professional-quality print materials, and manage online events, as well as ability to travel to different governorates of Yemen, where YDR Consortium is operational.
- Contextual Knowledge:Â Deep understanding of the humanitarian context in Yemen, including the political, social, and cultural dynamics.
- Language Skills:Â Fluency in both Arabic and English is required for key personnel.
- Ethical Standards:Â Demonstrated commitment to ethical storytelling and communication practices, including obtaining informed consent and protecting the dignity and rights of beneficiaries.
- Travel Requirements: Travel may be required for this assignment, specifically for field visits to project sites. The purpose of these visits is to document beneficiary stories and capture the positive impact of the YDR Consortium’s work, which will be used as material for project videos and brochures. The consultant is responsible for all travel-related expenses, including associated costs and logistical arrangements. This also includes obtaining any necessary travel permits.
- Access and Permits:Â The consultant is solely responsible for obtaining all permits and authorizations required to carry out this assignment in YDR Consortium project locations.
- Application Process & Submission Requirements
Interested and qualified consultancy firms are invited to submit a comprehensive proposal that includes the following components:
- Technical Proposal:Â The technical proposal should not exceed 10 pages and must include:
- A detailed understanding of the Terms of Reference and the objectives of the consultancy.
- A proposed methodology and creative approach for each of the deliverables outlined in the Scope of Work.
- A detailed work plan with a clear timeline for all activities and deliverables.
- A description of the company’s capacity and relevant experience.
- Financial Proposal:Â The financial proposal should be submitted in a separate document and must provide a detailed breakdown of all costs associated with the consultancy, including personnel, equipment, travel, and any other anticipated expenses. The budget should be presented in USD.
- Company Portfolio:Â A portfolio showcasing at least three (3) examples of previous work relevant to the scope of this consultancy. This should include links to videos, copies of print materials, and any other relevant samples.
- CVs of Key Personnel:Â The CVs of the proposed team members, highlighting their relevant experience and qualifications.
- Other documents mentioned in the RFP document.
- Timeline/Period of Performance
The consultancy is expected to commence no later than on 15 October 2025 and be completed by 15 June 2026. The total duration of the contract will be approximately seven months. The selected consultancy will be expected to adhere to the timeline outlined in their approved work plan.
Phase
Expected Deliverables
Indicative Description of Tasks
Maximum Expected Timeframe
Phase 1
Planning & Framework
Inception Report: A detailed report outlining the consultant’s understanding of the TOR, proposed methodology, risk assessment, and ethical protocols.
Detailed Workplan: A comprehensive timeline for all activities and deliverables.
14 working days from contract start
Phase 2
Production & Review
Draft Communication Outputs: Rolling submission of high-quality drafts for all strategic communication outputs (videos, brochure, online event plan) for review and feedback from YDR Consortium and/or donor focal points.
On a rolling basis per the agreed workplan
Phase 3
Final Submission
Final Communication Deliverables: Submission of all final, approved communication products, including raw files.
Before 31 May 2026
Phase 4
Reporting
Final Consultancy Report: A final report detailing activities undertaken, challenges encountered, and strategic lessons learned to inform future YDR Consortium communications.
Before 30 June 2026
- Payment Terms
Payment will be made in installments upon the satisfactory completion and approval of the deliverables, as outlined in the contract. The specific payment schedule will be negotiated and agreed upon with the selected consultancy.
- 20%Â of the total contract value upon successful completion and approval of all Phase 1 deliverables.
- 40%Â of the total contract value upon successful submission of all draft communication outputs as outlined in Phase 2 and approval of at least 50% of the final deliverables from Phase 3.
- 40%Â of the total contract value upon successful completion and approval of all remaining
- Confidentiality and Intellectual Property
All information and materials provided to the consultancy for the purpose of this assignment are to be treated as confidential. The YDR Consortium and the European Union will retain the intellectual property rights for all communication products produced under this consultancy. The consultancy will be required to grant the YDR Consortium and the European Union a royalty-free, non-exclusive, and irrevocable license to use all produced material for their own communication purposes.
How to apply
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Contact Person
DRC Yemen
Supply Chain Team
Supply Chain