World Vision International which is a Christian international and humanitarian organisation, is issuing this Request for Information as a first step before issuing any Request for Proposal to help us shortlist the companies which later can participate and be provided with further details.
WVI is looking for Technical Brand Partner Perception Research to inform World Vision’s efforts to raise our brand and reputation as go-to partners among such priority industry stakeholders—especially existing or potential high-value grant donors—we need to find out what they think of us now.
The results of this research, undertaken annually, (combined with monthly data from our social media/media Share of Voice metrics) will allow our Partnership to better understand how our communications efforts are helping to boost World Vision’s technical brand in the minds of those audiences.
Research Objectives
1. Establish the level of unprompted and prompted brand recognition of World Vision, with a view to identifying those groups/areas/audiences are familiar with the organisation compared to its peers.
2. Identify drivers and barriers that influence partner selection (e.g., technical expertise, ability to design local solutions, value for money; deterrents like lack of accountability or financial inefficiency, or our Christian faith).
3. Quantify trust/mistrust in World Vision as regards those drivers and barriers, and compared to a list of peers/competitors.
4. Segment the market (by organisation, role seniority/decision power, geography, familiarity, prior collaboration) to identify high‑potential sub‑audiences and tailored communication levers.
5. Create a repeatable tracking framework (method, instruments, weighting, norms, dashboards) to support year‑over‑year (YoY) monitoring and internal accountability.
1. Workplan & instrument (with flow, logic, translations, pilot report).
2. Live presentation with working group and key stakeholders to present initial analysis in preparation for full report.
3. Topline & full technical report with executive summary, PCI and Trust indices, and clear recommendations, including communication levers to shift perceptions among bilateral donors. [1]
4. Crosstabs & significance testing (by all segmentation variables), weighted and unweighted.
5. Anonymized microdata (CSV/SPSS), codebook, syntax, and dashboard (Power BI/Tableau/Looker Studio).
6. Readouts for Global Brand leadership and option to include bespoke briefings (required if add-on local entities are purchased)
7. Message guidance: what to elevate (technical rigor, data/impact, localization) and what to address (transparency, financial management concerns, clarity on faith identity).
The company which should express interest should have :
Consideraation for Actionability (brand/communications relevance, executive storytelling)
Considation for data privacy/ethics/COI management
Team experience in global development donors
How to apply
If your company works within this scope and has enough experience to provide the deliverables and as in the conditions provided, please send your expression of interest to participate to : asma_alzarieni@wvi.org
Please note the deadline for sending your interest is before the end of the 19th of Dec 2025 LA time.
Kindly make sure the title of the email is : RFI – 3958072 – Consultancy for Powerholder Brand Research Agency