Who are we?
Are children stronger than war? Absolutely. But they can’t do it alone. War Child offers mental and psychosocial support to children growing up with war or violence. Our approach is based on science, but seamlessly integrates with children’s lives. This way, we strengthen their natural resilience – so they dare to believe in their future again.
Who are we looking for?
Marketing Specialist C&MD develops and implements a multi-channel marketing strategy, provides input for both online and offline campaigns, content strategy, and creates compelling value propositions. In this role, you’ll increase awareness, engagement, and financial support for War Child among our target groups, including major donors and corporate partners. You’ll play a crucial role in ensuring that fundraising, branding, and advocacy efforts are strategically aligned and contribute directly to War Child’s mission.
Your responsibilities
Developing marketing strategy & plan
- Co-responsible for the development of the multi-year target group strategy.
- Translating the annual plan into an ROI-driven multi-channel marketing approach (plan) and planning, including a SMART business case in collaboration with the fundraising communications specialist.
- Coordinating and enriching marketing plans and strategy with all relevant internal stakeholders, such as brand and fundraising communications specialists and other target group teams.
- Gain insight into the market, sector, and target groups through desk and field research, benchmark research, target group analysis, and attending relevant networking and benchmarking events (Goede Doelen NL, DDMA, Nassau Fundraising, etc.).
Realizing marketing strategy & plan
After approval of the marketing plan (including business case), the marketing specialist leads the implementation by providing clear briefings for the development of necessary resources with internal and/or external parties for the purpose of lead generation and/or fundraising.
- Drafting clear briefings as part of the marketing plan for events, online/offline communication materials, promotional materials, campaigns, advertisements, etc. in collaboration with the fundraising communications specialist.
- Developing fundraising proposals together with fundraising communications specialists and the War Child Alliance.
- Provide insight into the most important current donor journeys, including proposals to optimize or renew them.
- Design and implement an attractive and efficient loyalty program, including an effective communication process.
Focus on new business & innovation
- Testing and developing new (innovative) propositions, concepts, channels, etc.
- Establishing new (sponsored) partnerships with the aim of developing new propositions and/or acquisition channels in collaboration with the fundraising team.
- Participate in networking events focused on knowledge sharing with benchmarks and inspiration for innovation.
Database & marketing automation management
Data is essential for evaluating and optimizing marketing campaigns and other activities. Marketing specialists actively contribute to the development of data-driven processes and donor journeys.
- Proactively consult with data analysts about how marketing communications can and should be measured.
- Provide input for dashboards to monitor the progress of marketing activities.
Your profile
Course
- HBO+ marketing-related education, preferably with NIMA B certification.
Experience
- Experienced all-round marketer with experience in proposition development and strategy.
- Experience in a similar position within the commercial sector and/or non-profit organization.
- Experience in initiating and leading innovation processes and able to apply methodologies and tools such as Design Thinking, growth hacking, Scrum Agile, etc.).
Languages
- Dutch and English at an advanced level.
Knowledge and skills
- Skilled in maintaining (external) contacts at various levels.
- Commercial insight and mindset.
- Strong planning and organizational skills.
- Good presentation skills.
- Strong in internal and external stakeholder management.
What we offer
- Salary ranges from €4015 to €4992 gross per month, based on 40 hours per week (the exact amount is determined by the years of your relevant work experience);
- 8% holiday allowance based on the annual salary;
- An employment contract for 32-40 hours;
- 29 days of vacation per year on a full-time basis (of which 3 pre-determined days off);
- A pension scheme fully paid by War Child Netherlands;
- Net contribution to home work and travel expenses according to our hybrid work policy;
- Monthly mobile phone allowance of €25 net per month;
- Various secondary conditions focused on personal development and well-being;
- Great atmosphere, great colleagues and of course the meaningful purpose of our work!
How to apply
We invite you to apply as soon as possible, but no later than 10/01/2026 .
Upload your CV (maximum two pages) and cover letter. You can share your cover letter in Word, PDF, or photo format. Applications will be considered as they are received, and we will begin interviews as soon as suitable candidates apply.
Isn’t this your dream job? Support War Child Netherlands by sharing this vacancy with your network!
By applying for this vacancy, you declare that the statements and information you have provided in your application are true, complete, and provided in good faith. You understand that misrepresenting facts, providing false information, or withholding information will be grounds for rejecting your application, withdrawing an offer or appointment, and, if accepted, may result in sanctions, including, but not limited to, summary dismissal. Furthermore, you understand that you are required to provide a Certificate of Good Conduct (VOG), and that failure to provide one will preclude an employment relationship.
War Child Netherlands is an international organization, and we are committed to being a diverse and inclusive employer. We recruit our new colleagues based on their talents, competencies, and shared values; we do not consider age, gender or gender identity, race, color, ethnicity, religion, culture, sexual orientation, physical disability, etc.
The safety of children and youth is essential to War Child Netherlands. War Child Netherlands therefore does not tolerate or accept any form of abuse. This topic is addressed in our recruitment and selection procedures. Furthermore, we ask all selected candidates to demonstrate that they are aware of and committed to the minimum standards applicable in the development and humanitarian context, such as humanitarian norms and values, the Sphere Humanitarian Charter, standards in the Humanitarian Standards Partnership, the Core Humanitarian Standard, international humanitarian law, the Code of Conduct for the International Red Cross and Red Crescent Movement and NGOs in Disaster Relief, and the six IASC core principles regarding sexual exploitation and abuse.
Disclaimer
- Only applications submitted through our website will be considered.
- If we find a suitable candidate before the closing date, we may remove the vacancy from our website before the closing date. We will unfortunately not consider any applications received after that date.
- The closing date may be extended during our selection process. If you haven’t heard from us yet, we will include your application in the extended procedure.
Over ons
Our organization,
War Child, is a dynamic organization with an informal atmosphere and plenty of room for creativity and initiative. The image War Child projects externally reflects the work at our head office: it is dynamic, innovative, ethical, and focused on achieving results at low cost. War Child allocates as much of its budget as possible to helping children in war zones and therefore does everything possible to keep costs as low as possible. Our employment conditions are in line with those of the Dutch NGO sector. The office is located in the Amsterdam district of Watergraafsmeer. We work in a hybrid way, combining working from home, at the office, and, of course, occasionally traveling to visit clients.
Safety:
War Child operates based on humanitarian values ​​and standards. We require the same of potential new colleagues. For War Child, the safety of the children and young people we support is paramount. We combat all forms of abuse. Because we want children and young people to be at no risk whatsoever, this is discussed extensively when recruiting new colleagues. Therefore, as part of applications, we ask for references based on the Inter-Agency Misconduct Disclosure Scheme and a recent Certificate of Good Conduct (VOG).
Equal Opportunities:
War Child dreams of all children living in peace, no matter who they are or where they grow up. That’s why War Child is proud to offer equal opportunities to everyone who wants to work with us. We promote diversity and want everyone to feel at home with us. War Child selects potential new colleagues regardless of their gender, race, nationality, disability, age, and/or sexual orientation.
Applications:
We dedicate as much of our income as possible to supporting children and young people. That’s why we work efficiently. This means we only review applications received through our websites. If we find a suitable candidate before the closing date, we remove the vacancy from our websites. Applications received after that date will no longer be considered.