RFA: Organización de Sociedad Civil/ Coordinadora de actividades territoriales – Oaxaca, México

Location:

Oaxaca, with availability to travel to Mexico City.

Report to:

Local SBC Coordinator

Activity start date:

January, 2024

Duration:

10 months

Type:

Sub-award / Socia implementadora

Total budget:

30,000 USD

Application deadline:

December 18, 2023 at 11:59 p.m.

CONTEXT

MAGENTA is a Social and Behavior Change (SBC) research and communications agency that specializes in understanding human behavior and designing communications solutions to positively impact social development. . It is a global agency that works in the Middle East, Africa, Asia and Latin America and the Caribbean. Through theory on social and behavioral change; designs and implements evidence-based communication strategies and campaigns.

Our client base includes United Nations agencies, international non-governmental organizations, cooperation agencies, governments and the private sector. We seek to recognize the importance of local actors, as well as contribute our expertise at an international level and our methodological rigor. To do this, we collaborate with civil society actors, creative agencies, media and academics to design innovative and relevant solutions that impact today’s most challenging problems.

The MAGENTA team in Latin America and the Caribbean works throughout the region on a series of projects that include research, strategy development, implementation of SBC interventions and their evaluation. We currently work in countries such as Mexico, Honduras, Brazil, Venezuela and Paraguay.

Context of the initiative

Rates of technology-facilitated gender violence (TFGBV) in Mexico are among the highest in the world, putting women, adolescents and girls at risk. This form of violence is part of the very high rates of gender violence and feminicide in the region.

Until now, the most common response regarding TFGBV has focused on the criminalization and sanction of the behaviors that constitute it; However, there are important areas of opportunity in terms of prevention.

In this context, MAGENTA has designed a locally focused and directed program to reduce the barriers that prevent women from browsing online and using digital technology safely in Mexico. This program will be implemented together with local civil society organizations.

The program provides for the implementation of the following activities with a territorial focus in the states of Oaxaca and the State of Mexico:

• Component 1: Formative research to deepen the understanding of the behavioral factors that drive TFGBV.
• Component 2: Design and implementation of a campaign that strengthens digital security and promotes the change of social norms.
• Component 3: Creation of a working group dedicated to carrying out promotional activities and an advocacy strategy.

MAGENTA is looking for a local civil society organization based in the state of Oaxaca that can convene and coordinate the efforts of various organizations on the ground to participate in the three activities of the technology-enabled gender violence prevention project.

RESPONSIBILITIES

Resources will be granted to a local organization to work in collaboration with other local civil society organizations to develop the following activities:

Activity

Description

Indicative dates*

Activity 1. Formative research to deepen the understanding of the behavioral factors that drive TFGBV.

AI.

A1.1 Work plan

A1.2 Support in collecting information in the field

Coordination of research activities in Oaxaca.

To do this, a methodological work plan must be developed that must include:

• Work proposal for gathering information in 4 discussion groups and 10 individual interviews.
  • It is hoped that Afro-Mexican people, indigenous people, people with disabilities and people from the LGBTTTIQA+ community will be able to attend.
• Recruitment of participants for focus groups and interviews.
• Payment of incentives and transportation management for participants.
• Plan logistics, location, schedule, cafeteria service, etc. For focus groups and interviews.
• Co-implementation of focus groups.
• Support in the dissemination of research results.

January – February 2024

Activity 2. Design and implementation of a campaign that strengthens digital security and promotes the change of social norms.

A2.

A2.1Creation of content at local and community level

A2.2 Dissemination and dissemination of the campaign

Following the guidelines set by MAGENTA, the communication strategy was co-designed and under the guidance of the CSO in charge of national coordination of the campaign in the following activities:

• Act as focal point for the coordination of activities in Oaxaca.
• Participation in the campaign co-design workshop in Mexico City.
• Creation of content generated by the community and by users of low-cost production social networks (such as audiovisuals, images, texts, etc.) for social networks and other media that are relevant and culturally appropriate for the community.
• Dissemination of content for three months (duration of the campaign) through publications on social networks and holding community events and activities that favor the involvement of the target audience in the field.

March – June 2024

Activity 3. Creation of a civil society working group dedicated to carrying out promotional activities and an advocacy strategy.

A3.

Local coordination and participation in civil society working group activities for advocacy

Under the leadership of the organization in charge of the Civil Society Working Group, participate in activities for the creation of an Advocacy Strategy regarding the prevention of gender violence facilitated by technologies:

• Act as focal point for the coordination of activities in Oaxaca.
• Attendance at work tables, writing materials for advocacy, among others.
• Participate and ensure the participation of other local organizations in activities for the development of a prevention advocacy strategy.
• Scheduling advocacy events and local meetings.
• Collaborate with actors on the ground to guarantee involvement in activities.

June – August 2024

*Indicative dates depend on approval and review – which may delay implementation times.

MAGENTA’s work requires that these activities be carried out incorporating the approaches of:

• Communication for changing social norms
• Gender transformative approach
• Community focus
• Victim/survivor-centered approach
• Intersectionality and human rights

REQUIREMENTS

Key competencies

• Be a Civil Society Organization, Civil Association, non-profit Association and/or groups, collectives led by women with a feminist focus (it is not essential that they be legally constituted).
• Have an internal policy respecting human rights, intersectionality, diversity and inclusion, preferably from a feminist perspective.
• Extensive experience coordinating and managing the efforts of various civil society organizations in the local context.
• Relevant experience in carrying out activities to influence policies on gender violence, with special attention to prevention.
• Ability to work with diverse population groups and victims/survivors of the TFGBV.
• Availability to travel to Mexico City for training and other events.

Presentation and shipping

Applications must include:

• CSO profile, addressing all key competency areas identified above.
• Details and evidence of achievements in project efforts on issues related to gender violence facilitated by technology in Mexico.
• Reference to at least three previous projects, including the client’s name, description of activities, contract amount and dates.
• CV of the CSO and key personnel.
• Proposed budget for the project based on the previously described activities, taking into account the aforementioned criteria.

Take into account that proposals that do not include all the required documents will be disqualified.

BUDGET GUIDELINES

Activity

Limit percentage

USD amount

A1.1 Work plan

The budget for this activity should not exceed 10% total.

3,000 USD

A1.2 Support in collecting information in the field

The budget for this activity should not exceed 10% total.

3,000 USD

A2.1Creation of content at local and community level

The budget for this activity should not exceed 10% total.

3,000 USD

A2.2 Dissemination and dissemination of the campaign

The budget for this activity should not exceed 55% total.

16,500 USD

A3.

Local coordination and participation in civil society working group activities for advocacy

The budget for this activity should not exceed 15% total.

4,500 USD

TOTAL: 5

100%

30,000 USD