Packaging Trainer At Horizons for Green Development

TERMS OF REFERENCE

ToR

Position: Packaging Trainer

Category Grade: Trainer

Location: Mafraq, Khaldeyya, Rehab, Al-Sarhan

Position Type: Consultant

Reports to: Horizons for Green Development

ABOUT Horizons for Green Development: Horizons for Green Development (HFGD) is a Jordanian non-profit organization established in 2014, operating both locally and regionally, and is committed to empowering communities through sustainable development and uniquely focusing on the pivotal Food-Water-Energy Nexus. As the global climate landscape evolves, we remain resolute in our mission to alleviate water shortages, amplify renewable energy utilization, and fortify food securities. Our multifaceted approach spans from Democratic Governance to pivotal sectors like Agriculture, Environment and Energy, Water and Wastewater. Within these realms, our expertise shines in Agribusiness, Agricultural training, Civic engagement, civil society reinforcement, and Water resources management, tailoring solutions that suit distinct needs. Our commitment to fostering a diverse and inclusive organizational community is unwavering. We ardently value diverse perspectives, ensuring representation across race, gender, ethnicity, and other dimensions of diversity. We strive to cultivate an environment where every staff member thrives, embedding continuous learning, challenging exclusionary thinking, and enhancing cultural competence. To ensure equity remains at our core, we invest in the holistic growth of our team and uphold transparency. Furthermore, sustainability and unemployment are importantly addressed as we aim to mold Jordan into a regional exemplar of green development.

Position Summary

Packaging is an essential component for home-based businesses (HBBs) to enhance their products’ market appeal, ensure protection, and convey brand identity. Effective packaging not only attracts customers but also builds trust and loyalty. This 4-day training program aims to equip HBB owners with the skills to design, create, and implement practical and sustainable packaging solutions tailored to their specific products and target markets.

Objective:

To provide participants with a comprehensive understanding of packaging principles, materials, branding techniques, cost optimization, and sustainability, empowering them to develop and execute innovative packaging solutions for their businesses.

Scope of Work:

The trainer will be responsible for:

• Developing the Training Agenda: Craft a detailed, interactive, and hands-on 4-day training program covering the outlined topics and sub-topics.
• Preparing Training Materials: Include presentations, case studies, activity guides, and templates tailored to HBB needs.
• Delivering the Training: Facilitate sessions that are practical, engaging, and participatory, with a focus on real-world applications.
• Providing Individualized Support: Assist participants in designing and prototyping packaging solutions for their products.
• Submitting a Pre/Post-Training Report: Document participant outcomes, challenges, feedback, and recommendations for follow-up.

Key Deliverables:

• Training Agenda and Materials:

-Comprehensive agenda, presentation slides, and activity guides.

-Case studies and examples of effective packaging for HBBs.

-Tools and resources for continued learning.

• Training Delivery:
• Pre/Post-Training Report:

-Facilitation of all 4 training days.

-Guidance for participants to create actionable packaging strategies and prototypes.

-Summary of participant progress, challenges, and feedback.

-Recommendations for future capacity-building initiatives.

• Deliver the training material in Arabic.
• Deliver training progress report including the training material summary, approach, recommendations in English

Training Schedule:

Day 1: Introduction to Packaging and Branding Fundamentals

• Pre-survey.
• Welcome and Overview of Training Objectives
• Trainer introduction, participant expectations, and program goals.
• Role of Packaging in Business Success
• Importance of packaging for branding, protection, and appeal.
• Case studies of effective packaging solutions for small businesses.
• Understanding Branding in Packaging
• Defining brand identity (logos, typography, colors).
• Group activity: Identify branding elements for participants’ products.
• Analyzing Market Trends
• Overview of local and global packaging trends.
• Group discussion: Evaluate existing packaging examples.

Day 2: Materials and Sustainability in Packaging

• Recap of Day 1
• Exploring Packaging Materials
• Overview of materials (paper, plastic, glass, eco-friendly options).
• Activity: Match products to suitable packaging materials.
• Sustainable Packaging Solutions
• Benefits of eco-friendly and recyclable packaging.
• Brainstorming session: Identify sustainable options for participant products.
• Hands-On Activity: Material Exploration
• Practical session: Explore and experiment with provided material samples.

Day 3: Packaging Design and Prototyping

• Recap of Day 2
• Packaging Design Principles
• Layout, dimensions, and aesthetics.
• Using design tools like Canva or Adobe Illustrator.
• Creating Packaging Prototypes
• Demonstration of prototyping techniques.
• Hands-on activity: Draft packaging prototypes.
• Feedback and Refinement
• Peer review of prototypes for feedback.
• Trainer-led discussion on improvements and adjustments.
• Day 4: Cost Optimization and Scalability

Recap of Day 3

• Cost-Effective Packaging Solutions
• Strategies for reducing costs while maintaining quality.
• Activity: Develop a cost plan for packaging needs.
• Scaling Packaging for Growth
• Managing large-scale packaging production.
• Tips for sourcing suppliers and negotiating costs.
• Final Presentations and Closing
• Participant presentations showcasing finalized packaging designs.
• Trainer and peer feedback.
• Post Survey

Key Features:

• Duration: 4 days per thematic track.
• Assessment: Pre- and post-surveys conducted to measure learning outcomes.
• Practical Focus: Hands-on preparation and demonstrations.
• Outcomes: The training will enable HBB owners to leverage the power of e-marketing to grow their businesses, improve brand visibility, and build stronger connections with their customers. This, in turn, will contribute to economic empowerment and sustainability for home-based entrepreneurs.
• Time Frame: The training is scheduled to conclude on January 1, 2025.

Required Qualifications and Experience:

• Proven expertise in packaging design, branding, or product development.
• Strong knowledge of sustainable and cost-effective packaging solutions.
• Experience in training delivery, especially for small business owners or entrepreneurs.