Overview of the Program
The program “Feminist Power in Action for Women’s Economic Rights” (FemPawer) aims to strengthen the capacities of young women who face multiple economic gender-based violence (E/GBV) discriminations in Jordan, Lebanon, Palestine, and Tunisia to become leaders for change. By holding duty bearers accountable and improving conditions for young women in the informal sector through target-led activities, the program ensures that discriminated young women become advocates for their own rights and propose relevant solutions and recommendations. The FemPawer program focuses on strengthening leadership, challenging prevailing social norms, and promoting women’s economic rights (WER). It is led by a consortium of 4 organizations and consists of a network of 39 Women’s Rights Organizations (WROs), also referred to as Partner Organizations (POs), that are diverse and vary in size, experience, geographical location, and profile. The focus of this consultancy is Jordan. In Jordan, there is one consortium partner, the Arab Women Organization (AWO), a local Network for young women, a local network for young men, and 12 Partner organizations (POs).
About AWO
AWO is a Jordanian local women’s rights organization for gender equality and the empowerment of women and girls. AWO advances women’s leadership and solutions toward political, social, and economic empowerment that promotes women’s status. AWO was founded in 1970 by an extraordinary group of women’s activists, they recognized that the commitments to women’s rights that emerged from the Fifties of the 20th Century would require rigorous work to improve women’s daily lives and advance true transformation for social justice.
Over its 50-year history, AWO has worked to bring feminist analyses into the center of the voices of frontline and grassroots women’s rights leaders in the national policy dialogues. AWO work is centered on partnership-building: creating spaces inside policy processes and movements where feminists and women’s rights activists can build joint agendas, map entry points and intersections and voice demands in collective.
AWO coordinates women’s rights meetings in local and Arab spaces and builds coalitions around gender issues. Women in Jordan are facing intertwined crises of economic loss, inequality, and social injustice. At present, the COVID-19 pandemic is revealing the deep fault lines in the creation of resilient societies that uphold social protection, while further entrenching deep gender inequalities. AWO works to create gender-just solutions for increasing women’s political and economic participation as well as to abolish the entrenched cycles of violence.
Background
AWO seeks a media consultant to produce, publish, promote, and report on a series of short videos as part of its campaign for the 16 Days of Activism against Gender-Based Violence (25 November – 10 December 2025). The consultant will be responsible for delivering 15 high-quality videos, publishing and promoting them on social media (Facebook and Instagram), and providing social media insight reports.
The videos will include:
- 12 videos for the 12 Partner Organizations (one for each).
- 1 collective video highlighting AWO’s work and efforts throughout the programme.
- 1 video for the Darbuna Network for young women.
- 1 video for the Darbuna Network for young men.
The filming of all videos must be completed before the 16 Days of Activism, while publishing and promotion will take place during the campaign period (25 November – 10 December 2025). The filming for the POs will take place across different governorates in Jordan (North, Middle, and South).
Scope of Work & Key Tasks
The consultant will:
- Film, edit, and deliver 15 videos as described above.
- Publish and promote the videos on AWO’s official Facebook and Instagram platforms.
- Prepare and submit a detailed social media insights report (reach, engagement, impressions, etc.) after the campaign
Deliverables and Timeline
- 15 edited videos (12 POs, 1 AWO collective, 1 Darbuna young women, 1 Darbuna young men).
- Publishing and promotion of the videos on Facebook and Instagram during 25 November – 10 December 2025.
- Final social media insights report by 15 December 2025.
Consultant Profile
The consultant/firm should have proven expertise in video production, editing, and social media promotion in Jordan, with experience in delivering advocacy-related or social impact campaigns.
Evaluation Process
- Technical quality and creativity (35%)
- Relevant experience and team capacity (35%)
- Cost-effectiveness and budget transparency (30%)
How to apply
How to Apply
Submit a single email with the subject line “FemPawer Media Consultancy – Jordan” to w.hasan@awo.org.jo and copy n.abubaker@awo.org.jo no later than 20 August 2025.
The email should include:
- Technical proposal describing the consultant’s understanding of the assignment, methodological approach and timeline.
- Portfolio of previous work relevant to this assignment.
- Financial proposal with a detailed cost breakdown.