Call for Expression of Interest for Brand Proposition: Selection of a Creative Agency At Amref Health Africa

Selection of a Creative Agency to Develop a Unique Marketing / Fundraising Brand Proposition to Engage and Inspire New Audiences in European and North American Markets

EOI NO./AMREF/07/12/2022/016

Amref Health Africa is Africa’s leading health NGO. We partner with communities in 35 countries to sustainably strengthen health systems and improve access to life-saving care. The belief that health is a human right underpins everything we do. We are working to create a world where high-quality healthcare is accessible and affordable to all.

To secure Amref Health Africa’s future well-being and stability, we are ready to invest in the organization’s fundraising capacity. We are ambitious: by 2037 (i.e. 15 years from now), we aim to have $100 million USD in unrestricted funds available in Africa annually, the majority of which (80%) will derive from individual giving. This represents a radical and decade-long shift towards a new paradigm for the global Amref family.

Amref Health Africa seeks to partner with a creative agency that can help us develop a clear, unique, and engaging marketing / fundraising brand proposition. We are looking for a dynamic, forward-thinking agency to support and stretch us throughout this journey. Amref Health Africa invites bids from eligible marketing Agencies for the Expression of Interest in a marketing / fundraising brand proposition for Amref Health Africa. The EOI document has been uploaded to Amref Health Africa website at; https://amref.org/tenders/eoi-no-amref-07-12-2022-016/

1. Completed bids for preliminary and technical requirements must be submitted ONLY via email to eoifundraising.submissions@amref.org on or before Tuesday 20th December 2022. No bids will be accepted after 5PM EAT, 2PM GMT (UK), 3PM CET on the closing day.
2. Interested eligible agencies are invited to a virtual Pre-bid conference on Tuesday 13th December 2022 starting 3PM EAT, 12pm (noon) GMT (UK), 1PM CET to 4.30PM EAT, 1.30PM GMT (UK), 2.30PM CET.

To access the pre-bid conference, kindly join through Zoom link

>> https://amref.zoom.us/j/83244580103?pwd=Q0hFTzluRnB1UkcxajRiN2ZadHFlUT09

>> Meeting ID: 832 4458 0103

>> Passcode: 7*178=27pB

Amref Health Africa reserves the right to accept or reject any or all bids and is not bound to give reasons for its decision