Communications and Marketing Advisor At Save the Children UK

Remote/Hybrid – This position can be based outside the UK provided it is in a country with a Save the Children office from which you would be able to work

The job of a Save the Children UK’s Communications and Marketing Advisor is creative and fulfilling.

• Do you have experience working in a Marketing or Communications role, developing and executing communications and marketing strategies across traditional and digital channels?
• Do you have experience of creating engaging multi-media and digital content for different audiences and managing online communities?
• Are you motivated by our vision of creating a world where every child doesn’t just survive, but thrives, and can go on to change the world?

If the answers to these questions are yes, we would love to hear from you!

About Us Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children’s unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.

We stand side by side with children in the toughest places to be a child. We do whatever it takes to make sure they survive, get protection when they’re in danger, and have the chance to learn.

The Humanitarian Leadership Academy (HLA) as part of SCUK’s humanitarian department provides high-quality humanitarian capacity strengthening for the movement, as well as the wider sector, as part of our shifting the power agenda.

The HLA’s mission, as a team within the humanitarian department, is to enable people around the world to prepare for and respond to crises in their own countries, by providing quality learning opportunities. The HLA’s approach spans from focused needs-based learning in countries hit by crises to the huge international reach of our learning platform, Kaya. They are a global team that has a full suite of in-house skills to provide and develop the offer; technical and learning experts, platform specialists, a digital and design studio, communications support and more.

The HLA enables SCUK to offer the most effective and impactful humanitarian capacity strengthening resource for both the Save the Children movement, the wider humanitarian sector and beyond.

Job Purpose The Communications and Marketing Advisor is part of the communications and marketing function which is responsible for raising the HLA’s profile through greater brand recognition, expanding its audiences and building an active, engaged and thriving global community of learners, customers, and strategic partners.

You will support the delivery and implementation of the HLA’s communications and marketing strategy, with a strong focus on content development and digital engagement. The key focus of this role is to produce content which brings to life the HLA’s brand, learning solutions, products and services, and engages with our growing online and face-to-face learning communities.

Reporting to the Head of Communications & Marketing, you will be successful at implementing the right digital and non-digital approaches to maximise the promotion of the work of HLA, raise the organisation’s profile through greater brand recognition, expand its audiences, and build an active and engaged global community of learners, customers, and partners.

Key Accountabilities:

The Communications and Marketing Advisor key duties will include:

• Support the implementation of the HLA’s communications & marketing strategies, with a strong focus on content development and digital engagement.
• Responsible for the day-to-day monitoring of HLA’s paid and organic social media activities and responding as quickly and accurately as possible to queries and comments from learners and followers.
• Create, commission and manage the development of compelling digital content for each social media platform (Facebook, Instagram, Twitter, YouTube and LinkedIn) sourcing themes from both inside and outside HLA (quotes, interviews, videos, animations, impact stories, blogs from our learners and social media followers).
• Ensure the HLA’s content calendar is kept up to date, scheduling social media posts on all platforms, in different languages and at different times of the day/week.
• Monitor and report content performance, engagement, and community growth to guide future targeting and planning.
• Support the drafting and delivery of regular email communications/campaigns using Mailchimp and analyse effectiveness.
• Support on event planning and management (e.g. oversee social media use at external online/offline events and support other staff members when they want to use HLA’s social media channels for events)
• Ensure all digital content meets the HLA brand guidelines, standards, and tone of voice.
• Advise and train staff within the HLA’s network on identifying, planning for, and creating relevant content for social media
• Ensure that all developed materials maintain a high degree of consistency, accuracy, and relevance.
• Contribute to supporting strong ways of working across the team, as well as taking individual responsibility for building an inclusive and supportive team culture

Person Profile You will have experience of developing and executing communications and marketing strategies across traditional and digital channels. The candidate will also have experience creating engaging content for different audiences and managing online communities. You will be an integral part of the team’s ability to increase brand awareness, user engagement and customer satisfaction.

Experience/Knowledge

• Experience in a marketing and/or communications role for an NGO, social enterprise or a start-up business.
• Experience of developing effective digital and multi-media content suitable for use across a range of digital channels and audiences.
• Experience of developing quality digital marketing and communication campaigns, including earned, owned and paid.
• Experience and understanding of monitoring, analysing and evaluating digital content success (Google Analytics, Facebook Insights, Hootsuite).
• Experience of managing social media communities with a view to building and maintaining online engagement
• Experience in using websites, email communications and social media platforms to meet strategic aims.
• Experience working with image manipulation/video editing software (e.g. Adobe Creative Suite, Canva, WeVideo)
• Experience of understanding barriers to communication and information management across different contexts

Abilities

• Excellent written and verbal communication skills in English with strong attention to detail, accuracy and consistent quality and the ability to summarise complex information in clear, non-specialist language.
• Ability to build key relationships with internal and external stakeholders, contractors and consultants.
• Able to demonstrate creativity and innovation to produce digital content that stand out in crowded markets.
• Customer service skills with the ability to work quickly and flexibly in changing circumstances.
• Confident in managing multiple projects in a fast-paced environment.

Aptitude

• Good understanding of social media channels and trends
• A demonstrable commitment to the principles of diversity and inclusion and their practical application and integration in the work environment
• A commitment to Save the Children UK’s aims and core values of accountability, ambition, collaboration, creativity, and integrity

Commitment to Diversity & Inclusion: Save the Children UK is committed to diversity and equality of opportunity in all aspects of our work both external and internal. We strive to be an inclusive employer and particularly encourage applications from under-represented groups such as returning parents or carers who are re-entering work after a career break, people who are LGBT+, from Black, Asian and Minority Ethnic backgrounds, with a disability, impairment, learning difference or long-term condition, with caring responsibilities, from different nations and regions, and from less advantaged socioeconomic backgrounds.

To see our full statement please visit this link: https://jobs.savethechildren.org.uk/our-policies/diversity/