Communications consultant At International Labour Organization

1. Background

Global estimates of child labour 2020 indicate that, for the first time in 20 years, the absolute number
of child labourers has increased. This increase from 152 million in 2016 to 160 million in 2020 can
be attributed entirely to sub Saharan Africa, where the number of child labourers increased from 72.1
million (22.4 per cent of children) to 92.2 million (23.9 per cent) of children. As a result, the continent
now has more child labourers than the rest of the world combined. These figures do not include the
impact of the COVID 19 pandemic, which has likely further worsened the child labour situation in
many countries in the region.
The ACCEL Africa project aims to accelerate the elimination of child labour in Africa, through targeted
actions in selected supply chains. It takes an innovative systems approach to addressing child labour,
moving away from project based downstream interventions to focus on strengthening existing
systems that are critical to addressing the root causes of child labour.
While Child labour remains a major global challenge, affecting millions of children around the world,
progress has been accelerated to address this issue, it remains essential to raise awareness. With this
understanding, this initiative aims to strengthen the capacity of ACCEL Africa staff to communicate
results effectively.

1. Overall objective of this assignment

The main objective of this process is to recruit a specialized communication consultant to support
the ACCEL Africa Kenya component on actions related to visibility and communications for the
project’s kick off phase.

3. Specific objectives

• To strategically position ACCEL as a pioneering initiative that adopts a systems approach
  towards the elimination of child labour.
• To comprehensively articulate the pervasive challenge of child labour within the tea and
  coffee supply chains in Kenya. This involves a detailed analysis and presentation of the current
  situation through different type of communications products, focusing on impact.
• To enhance the visibility of ACCEL’s efforts in combating child labour and to foster greater
  collaboration with key stakeholders. This includes showcasing successful events, encouraging
  partnership and support.
• Support with media relations in all ACCEL Activities.

4. Expected product

Note that all tasks should be completed in English in a final version, no editing services will be
provided. All products should be accompanied by endorsements letters by video recorded or
photographed individuals as per the JUR Department of the ILO. All items should use the ILO
branding guidelines: https://brand.ilo.org/

1. 1 documentary video of 5 6 minutes showcasing the ACCEL Africa project in the context of
   child labour in Kenya’s intervention area
2. 6 interview videos of 1.5 3 minutes showcasing tripartite constituents and close community
   level partners of ACCEL Africa in Kanya
3. 3 event videos of 5 6 minutes showcasing quotes from participants, and main overview of 3
   different events to be organized in Kenya
4. 100 high quality photos of end beneficiaries: Children, women and men at work, and
   communities in the areas of intervention of the project
5. 150 high quality photos of 3 different events to be organized in Kenya, showcasing event
   participants’ contributions
6. 10 social media cards showcasing quotes from events participants and 20 social media posts
   accompanying the cards
7. 6 impact stories from project expected beneficiaries showcasing their current living conditions
   and hopes
8. 3 press releases reporting on 3 events to be organized in Kenya.
9. 2 press releases on Child labour in Kenya, to create awareness, educate on the various rules,
   policies and guidelines in line with Child labour issues.
10. Outline of a project brochure of 8 pages, showcasing

5. Calendar of deliverables

This assignment is not full time, the contract will be for a total of 45 working days over the period
15 March – 30 July 2024.

Deliverables

1documentary video of 15 minutes showcasing the ACCEL Africa project in the context of child labour in Kenya’s intervention of the Agriculture sector, the Tea and Coffee value chains in the Kirinyaga, Kericho, Kisii and Meru Counties. – 6 days
6 interview videos of 1.5 -3 minutes showcasing tripartite constituents and close community level partners of ACCEL Africa in Kenya – 3 days
3 event videos of 5 6 minutes showcasing quotes from participants, and main
overview of 3 different events to be organized in Kenya – 6 days
100 high quality photos of end beneficiaries: Children, women and men at work,
and communities in the areas of intervention of the ACCEL project in Kenya. – 6 days
50 high quality photos of 3 different events to be organized in Kenya, showcasing event participants’ contributions – 3 days
10 social media cards showcasing quotes from events participants and 20 social
media posts accompanying the cards – 4 days
6 impact stories from project expected beneficiaries showcasing their current
living conditions and hopes – 5 days
4 press releases reporting on 3 events to be organized in Kenya – 4 days
2 press releases on Child labour in Kenya, to create awareness, educate on the various rules, policies and guidelines in line with Child labour issues – 2 days
1 Media outreach (TV or Radio) create awareness on ACCEL, Child labour issues
in Kenya featuring the tripartite partners. – 2 days
Outline of a project brochure of 8 pages, showcasing information gathered through the participation in the activities listed above. – 4 days
Media engagement for the events in the contractual period – 5 days
Content creation for 10 videos posts for TikTok, showcasing youth and targeting
youth 12–17 – 5 days
Total: 45 W/D

6. Profile of the consultant

• Has carried out similar capacity development activities for staff of UN or other development
  organizations.
• Has at least 5 years of relevant work experience in communications for development
  Proven expertise in strategic communications, particularly in the context of social impact
  initiatives and international development.
• Strong background in content creation, media relations, and stakeholder engagement.
  In depth understanding of the tea and coffee supply chains in Kenya and the associated
  challenges of child labour.
• Demonstrated ability to synthesize complex information into clear, compelling narratives.
  Experience in working with multi sectoral stakeholders, including government agencies,
  NGOs, and the private sector.

1. Supervision

The consultant will work under the guidance of Ms Hellen Rintari, National Project Coordinator for
ACCEL Africa in Kenya.