Communications Specialist At CTG

CTG overview:

• CTG stands for Committed To Good. With an ethical approach at the heart of all that we do, it is a description that makes us proud. Respect for the fundamental human rights of our staff, and those our staff encounter, is a cornerstone of our values. We strive for gender equality, inclusion and diversity, providing fair and equal opportunities for all. We take a zero tolerance approach to corruption and stay true to local labour laws and all local statutory requirements. In operation since 2006, today we are honoured to serve clients in 15 fragile and conflict-affected states assisting with disaster relief, peace building, humanitarian aid and development programmes through our specialised recruitment, HR management and operational services.

Overview of position:

• On 27 May 2021, the FGS & the leaders of the FMS signed an agreement to create Goodwill Ambassadors (GWAs), a 13 member group assigned to promoting the importance of Somalia securing the minimum 30% quota for women ‘s representation in both houses of the federal parliament.
• On 24 July 2021, the GWAs were appointed by PM Mohamed Hussein Roble, the GWAs are led by the Chairperson of the Somali National Women’s Association, Batulo Batulo Shekh Gabale.
• So far, the GWAs have Facebook & Twitter accounts to raise awareness of their work & engage with the Somali audience to promote the minimum 30% quota but these platforms are poorly maintained with limited content & low engagement from the public.

Purpose of the assignment:

• The purpose of this assignment is to provide direct support to the GWAs by raising the profile of them & their work through a steady & continuous stream of output for dissemination on the GWAs’ social media platforms (Twitter / English & Facebook / Somali), including both material on their activities as well as reposting or reversioning relevant material from other related social media accounts.
• Under the supervision & with the support of UNSOM / SCPAG, the incumbent will perform the following tasks:
• Curate the GWAs’ social media platforms with fresh & engaging material on a daily basis, in order to grow the number of followers & public engagement (including in both languages Twitter / English & Facebook / Somali)).
• Take the lead in producing engaging messaging products (eg. social media cards, wrap ups of GWA activities, social media videos, photos, etc.).
• Produce a monthly planning calendar for output on the social media platforms.
• Liaise with the GWAs on their activities in order to plan for content gathering & output.
• As required and on occasion, accompany GWAs on promotional trips to FMS to gather content.
• Provide guidance on social media best practices to the GWAs.
• When possible, provide GWAs’ communications teams on best practices for the creation of digital content & the management of social media platforms to increase reach & engagement in a sustainable manner.
• As required, engage with the press, including writing press releases for journalists & monitoring the media to update the team on any relevant news related to the minimum 30% quota for women.
• As required, provide technical support in organizing online events, such as press conferences & promoting them online.
• Any other task related to social, digital media presence & engagement requested on demand to meet the needs of the GWA’s communications team.
• Specific deliverables expected from the consultant:
• Significant increase in followers, reach & engagement on GWAs’ Facebook & Twitter account.
• At the end of the assignment, the consultant is expected to draft a final social media report containing analytics on growth in both accounts observed during the 2 month period.

Project reporting:

• This role reports to the Project Manager.

Education:

• Relevant to the role.

Experience:

• Relevant to the role.

Languages:

• Must be fluent in English & Somali.

Team management:

• This role does not have any team management responsibility.

Dates & details of tasks / payments:

• Payment will be made by the end of each month.

Indicators to evaluate the individual contractor’s performance:

• Creativity around proposed ideas to improve GWAs’ digital presence and coverage of their activities & thematic interests (eg. greater women’s participation in public life in Somalia).
• Timeliness & quality of work provided, including timing of posting & quality of content.
• Efficient production of social media content.
• Qualified female candidates are encouraged to apply for this role.