Communications Specialist At CTG

CTG overview:

• CTG staff and support humanitarian projects in fragile and conflict-affected countries around the world, providing a rapid and cost-effective service for development and humanitarian missions. With past performance in 17 countries – from the Middle East, Africa, Europe, and Asia, we have placed more than 20,000 staff all over the world since operations began in 2006.
• CTG recruits, deploys and manages the right people with the right skills to implement humanitarian and development projects, from cleaners to obstetricians, and mechanics to infection specialists, we’re skilled in emergency response to crises such as the Ebola outbreak in West Africa. Key to successful project delivery is the ability to mobilise at speed; CTG can source and deploy anyone, anywhere, in less than 2 weeks and have done so in 48 hours on a number of occasions.
• Through our efficient and agile HR, logistical and operational services, CTG saves multilateral organisations time and money. We handle all our clients’ HR related issues, so they are free to focus on their core services.
• Visit www.ctg.org to find out more

Overview of position:

• On 27 May 2021, the Federal Government of Somalia (FGS) & the leaders of the Federal Member States (FMS) signed an agreement to create Goodwill Ambassadors (GWAs), a 13 member group assigned to promoting the importance of Somalia securing the minimum 30% quota for women ‘s representation in both Houses of the Federal Parliament.
• On 24 July 2021, the GWAs were appointed by Prime Minister (PM) Mohamed Hussein Roble. The GWAS are led by the Chairperson of the Somali National Women’s Association, Batulo Batulo Shekh Gabale.
• So far, the GWAs have Facebook & Twitter accounts to raise awareness of their work & engage with the Somali audience to promote the minimum 30% but these platforms are poorly maintained with limited content & low engagement from the public.
• The purpose of this assignment is to provide direct support to the GWAs by raising the profile of them & their work through a steady & continuous stream of output for dissemination on the GWAs’ social media platforms (Twitter / English & Facebook / Somali), including both material on their activities as well as reposting or reversioning relevant material from other related social media accounts.

Role objectives:
Under the supervision of the Senior Project Manager & with the support of UNSOM / SCPAG, s / he will responsible for the following tasks:

• Coordinate curation of the GWAs’ social media platforms with fresh & engaging material on a daily basis, in order to grow the number of followers & public engagement (including in both languages, Twitter / English & Facebook / Somali).
• Lead in producing engaging messaging products (eg. social media cards, wrap ups of GWA activities, social media videos, photos, etc.).
• Produce a monthly planning calendar for output on the social media platforms.
• Liaise with the GWAs on their activities in order to plan for content gathering & output.
• Coordinating GWAs promotional trips to FMS to gather content.
• Provide guidance on social media best practices to the GWAs.
• Support GWAs’ communications teams on best practices for the creation of digital content & the management of social media platforms to increase reach & engagement in a sustainable manner.
• Lead in engaging with the press, including writing press releases for journalists & monitoring the media to update the team on any relevant news related to the minimum 30% quota for women.
• Provide technical support in organising online evenm, such as press conferences & promoting them online.
• Coordinate any other task related to social & digital media presence & engagement requested on demand to meet the needs of the GWA’s communications team.
• Specific deliverables expected from the consultant:
• Significant increase in followers, reach and engagement on GWAs’ Facebook & Twitter account.
• At the end of the assignment, the consultant is expected to draft a final social rnedia report containing analytics on growth in both accounts observed during the 3 month period.
• Indicators to evaluate the individual contractor’s performance:
• Creativity around proposed ideas to improve GWAs digital presence & coverage of their activities and thematic interests (eg. greater women’s, participation in public life in Somalia).
• Timeliness & quality of work provided, including timing of posting and quality of content.
• Efficient production of social media.

Project reporting:

• This role works under the supervision of the Senior Project Manager & with the support of UNSOM / SCPAG.

Key competencies:

• Bachelors Degree in Communications, Social Sciences, International Development or other relevant discipline is required.
• 5 years’ work experience in public communication & / or field operational communication is required.
• Sound knowledge of the politial, social & media environment of the region is required.
• Experience working in Somalia & / or in fragile & conflict affected states in communications & knowledge management is an asset.
• Excellent communication, presentation, interpersonal & organisational skills.
• Excellent command of Somali & English language.
• Computer proficiency in MS Office & familiarity with digital communication tools.
• Ability and willingness to travel across Somalia.

Team management:

• This role has no team management responsibility.

Further information:

• Qualified female candidates are encouraged to apply for this role.