Background.
The International Planned Parenthood Federation Africa Region (IPPFAR) is amongst the leading sexual and reproductive health (SRH) service delivery organizations in Africa, and a leading sexual and reproductive health and rights advocacy voice in the region through its Member Associations (MAs) in 39 countries. More information on the work of IPPFAR and its governance structure is available in this brochure: https://www.ippfar.org/sites/ippfar/files/2021- IPPFAR invites bids from competent individuals and firms to submit their expression of Interest for consultancy services to undertake training of its Member Associations (MAs) on social media content production, media relations, and campaigns. The training will aim at building the communications capacity (both internal and external) of the MAs. This, by improving their skills in content creation – including, but not limited to: development of case studies/beneficiary stories, newsletters, photography, and video production, multimedia storytelling, as well as the effective management of their social media platforms, and intentional engagement with journalists and other traditional media outlets. The training will also include building their capacity to develop and implement successful communication campaigns.
Scope and focus of assignment The present consultancy implies the organization of training sessions covering two main topics: Social media management (Website, Facebook, Twitter, Instagram), including but not limited to
• Identify the most effective digital communications channels for their organisation.
• How to build a media strategy and protocol
• Understand how to protect and enhance the online reputation for their organisation.
• Content production (visual graphics using Canva, simple video editing, social media copies drafting)
• Content management (initiation to best social media posting practices, including Htags, mentions, copies length per each platforms, post scheduling, post boosting strategies, recommendation of last effective social management tools)
- Effective Media relation, including but not limited to:
• Understanding journalists and news organizations
• Understanding current media trends and challenges e.g. fake news, opinion journalism, etc
• Knowing how to network and nurture relationships with national and international media houses
• How to pitch stories to journalists, including how to develop good press releases/Op-Eds.
• How to deal with a media crisis.
The consultant shall :
a) Provide a clear and detailed proposition of training plan covering both topics, with a timeline.
b) Undertake the training sessions based on agreed plan and schedule.
c) At the end, provide a training report, copies of the presentations and recordings to be shared with participants.
The contracted institution/Individual is required to have the following qualifications/experience:
• A minimum of five years’ work experience in the area of communication projects development /implementation and or coordination, research, and analysis ideally with a focus on content production, media relations and campaigns.
• Substantial experience in workshop and online training and delivery in the areas of social media content production, media relations and campaigns with a demonstrated experience of having undertaken similar projects.
• Experience in developing learning materials for a multiculturally sensitive and multilingual environment.
• High levels of communication and presentation skills.
• Demonstrated experience in project management.
• Good research, analytical, reporting, presentation, and drafting skills.
• Experience working with NGOs, UN, and social enterprise clientele (desirable).
• Fluency in spoken and written English and/or French is required. Institution’s core requirements
• Remains calm and in control, and good-humored even under pressure.
• Responds positively to critical feedback and differing points of view.
• Sets priorities, produces quality outputs.
• Meets deadlines and manages time efficiently.
• Excellent organization and communication skills.
Appropriateness: Materials used for training must be appealing and respectful to the heterogeneous culture of the involved countries, gender-sensitive, and considerate of target groups with different backgrounds in different geographic settings.
The materials should be appropriate for the intended audience in implied meanings, tones, format, or style. Persuasion.
The materials used for training are expected to be easily appreciated and retained by the target audience persuading them to undertake the intended message.
How to apply
For more details on the job description and on how to apply please visit Consultancy firm/individual to conduct training on social media content production and media relations | IPPF Africa Region (ippfar.org)
IPPF offers a wide range of benefits and is an equal opportunity employer.
Applications are particularly encouraged from women, people living with disabilities, people living with HIV and minorities.