COPYWRITER At CARE USA

CARE is an international NGO with local staff and community partners in more than 90 countries. We create local solutions to poverty and inequality and we seek dignity for everyone every day and during times of crisis. These solutions have a broad range, from clean water to access to education; from microfinance to ensuring that everyone has nutritious food; from agriculture and climate change to disaster response. CARE puts women and girls at the center of everything we do because they have proven to be the best hope for creating lasting change in the world. Our staff live where they work, which makes us effective at understanding the challenges they face. We’ve been doing this for over 70 years, since World War II. It started with the world’s first CARE Package® of food for the post-war hungry in Europe. Our work today is as important as ever, we believe that poverty and inequality are historic injustices that we can end within a generation, for good. If you share our core beliefs: poverty is an injustice; poverty is solvable; and together, we have the power to end it, join us, and fight with CARE

Our future Copywriter will bring a blend of skills to this new role. We are looking for an energetic writer who 1) is motivated by the broad spectrum of CARE’s work and how to depict it through written stories; 2) able to catalogue incoming stories from around the world of CARE into a shared database; 3) able to think quickly to produce draft copy for review; 4) has an applied working knowledge of AP Style and an appreciation for the Oxford comma; 5) is fluent or willing to become fluent in WordPress; 6) thrives in a fast-paced environment.

The Copywriter is a full-time position that reports to the Executive Director of Content & Creative on the Brand Strategy team in the Marketing department.

Responsibilities:

• Work with the communications coordinator and the Sr. Copywriter to catalogue and draft pieces for CARE News, CARE’s main site for stories from around the world of CARE.
• Turn that raw content, including image selects, into compelling stories for CARE News, to further CARE’s fundraising and advocacy efforts, inform social media content, and build the CARE brand in the U.S.
• Maintain consistently high standards of writing with minimal supervision.
• Perform independent research and work with a variety of technical materials to develop a range of communication products.
• Understanding of and adherence to CARE Brand Standards, CARE voice, mission, and values
• Maintain library of all materials and files, past, present, and future.

Qualifications:

• Bachelor’s degree in journalism, communications, marketing, or similar field.
• Original thinking.
• 3-5 years in a copywriting position.
• Ability to adapt and respond to rapidly changing contexts.
• A passion for current world events.
• Adroit at personal time management.
• Meticulous research and fact-checking.
• Microsoft Office Suite
• WordPress
• Social media literacy: Facebook, Twittter, Instagram, TikTok, LinkedIn