DEMAND CREATION & MARKETING ADVISOR At Jhpiego

Reporting to the Deputy Project Director, the Demand Creation and Marketing Advisor will support the design and implementation of demand creation/marketing initiatives and strategic communication efforts to increase demand for oral pre-exposure prophylaxis (PrEP). S/he will support the development of demand creation strategies through human-centered design methodologies, working closely with the project team and partners to align activities and ensure the effective integration of these strategies across the project.

Responsibilities:

· Support the design and implementation of PrEP marketing/demand creation strategies for the project

· Translate global insights from PrEP scale-up into marketing and demand creation strategies, based on sound technical and methodological evidence

· Organize and facilitate human centered design sprints and co-create prototypes for testing and scale-up

· Support design and rollout of a branding strategy, and ensure implementation sites are appropriately branded and have the requisite materials and merchandise

· Lead material development workshops, support field testing and dissemination

· Champion a consumer-centric approach to all activities that builds empathy with clients and translates insights into effective solutions

· Coordinate with partners and implementation sites to ensure appropriate marketing technical support and alignment to achieve the project objectives

· In consultation with the research team, implement changes in the interventions based on monitoring data and research evidence

· Support documentation and dissemination of learnings internally and externally, and provide input into donor reporting and dissemination strategies

Qualifications:

· Bachelor’s degree in communication, marketing, business, social science, public health or equivalent qualification

· Over 5 years’ professional experience designing and implementing demand creation and marketing campaigns

· Experience in the health sector and knowledge of HIV programming strongly preferred

· Experience in PrEP programming and/or digital marketing will be an added advantage

· Demonstrable ability to use human-centered design approaches in public health-oriented demand creation program design

· A self-starter who is proactive in looking for new opportunities and keeping up with current marketing innovations

· Demonstrated analytical skills and experience to identify and evaluate best practices and state-of-the-art approaches

· Outstanding interpersonal skills, ability to manage complex relationships and work well both within a team and independently

· Excellent verbal, written and interpersonal communication skills, including report writing

· Be computer literate and proficient in MS Office suite