Headquarters – Fundraising Officer – M/F At The Chain of Hope

DESCRIPTION OF THE ASSOCIATION

La Chaîne de l’Espoir is an international NGO founded in 1994. Its mission is to strengthen health systems to give everyone, and in particular children, the same chances of survival and development. We operate in 28 countries with a global approach, focused on the child but also on mothers and disadvantaged communities:

Prevention and screening from an early age, particularly within the framework of school health programs
Care and surgery, to meet the most urgent needs of children and their mothers
Training and skills transfer to local teams thanks to our international network of experts in all areas of surgery
Construction and equipment of hospital structures adapted to local needs

POSITION AND MISSION

The fundraising manager ensures the implementation of marketing campaigns aimed at recruiting new donors or soliciting grassroots donors in order to increase fundraising from the general public.

MAIN ACTIVITIES

Manage digital and/or transversal marketing/communication campaigns

Define clear and quantified objectives as well as activation channels, messages, tools, visuals to achieve them, in collaboration with agencies
Coordinate campaigns in collaboration with agencies and the development team
Participate in the development of collection systems and messages
Ensure monitoring of schedules and budgets
Track results to optimize campaign results

Manage prospecting campaigns: telemarketing, cross-channel, face-to-face

Guarantee fluid and regular communication with service providers
Manage the launch of campaigns: train recruiter teams, prepare the tools necessary for the campaign (La Chaîne de l’Espoir presentation sheets, textiles, etc.), define procedures for processing donor files, validate territories or media plans files
Ensure operational monitoring of campaigns: regular monitoring of quantitative and qualitative objectives, management of donor feedback, management of production files
Ensure respect for the values of La Chaîne de l’Espoir by the recruiting teams

Manage direct marketing actions targeting our donors: mailing, emailing, telemarketing

Goals definition
Management of schedules and budgets
Setting up calls for tenders and/or requests for quotes from service providers
Coordination of campaigns with service providers and internal teams, in compliance with planning, objectives and allocated budgets
Definition of content for calls for donations with the support of La Chaîne de l’Espoir program teams
Targeting, selection and monitoring of operation extractions
Writing and design of collection messages intended for various media: mail, emailing, telephone scripts, etc.
Brief and validation of graphic renderings
Updating performance indicators and analyzing results

Co-manage marketing tools linked to the database

Master the database (SIRIUS/QD NEXT) as well as the database segmentation criteria, in order to maximize its use
Master the email routing tool: segmentation, creation, routing, tracking
Master the online donation platform: creation of donation forms, monitoring, tracking

Participate in other marketing department missions

Actively participate in the development of the marketing strategy
Participate in managing donor relations
Coordinate studies with a view to maximizing general public fundraising
Co-manage the administrative aspects of marketing actions: contracts, invoices
Write and/or update marketing procedures
Stay on top of new fundraising tools/techniques and sector practices/actions

TRAINING AND PROFESSIONAL EXPERIENCE

Minimum BAC+3 training in a school or a specialized Master’s degree
5 years of professional experience in marketing, particularly digital
Mastery of computers

REQUIRED SKILLS AND QUALITIES

Good writing
Rigor, spirit of analysis and synthesis
Organisation
Initiative
Versatility, autonomy and good ability to adapt
Excellent interpersonal skills, teamwork
Adherence to the humanitarian principles and code of ethics of La Chaîne de l’Espoir