About FHI 360:
FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Our staff includes experts in health, education, nutrition, environment, economic development, civil society, gender, youth, research, technology, communication, and social marketing- creating a unique mix of capabilities to address today’s interrelated development challenges. FHI 360 serves more than 70 countries and all U.S. states and territories.
EpiC Project Background:
Meeting Targets and Maintaining Epidemic Control (EpiC) has been supporting the rollout of the targeted, PrEP campaign targeting young MSM to raise awareness and promote PrEP service update at CBOs’ health centers under the project since the beginning of FY20, the campaign is primarily – though not exclusively – focused on online reach and conversion due to shifting preferences among our target audiences, the potential for greater targeting afforded by online platforms, the (relatively) low cost of online advertising per size of potential audience reached, and the opportunity to test and iterate demand generation approaches quickly in digital spaces.
Starting with “PrEP Me Now” campaign with its focus on highly sexually active MSM/MSW between the ages of 19-35 broadly speaking, with sub-audiences of “well-educated, gay-identified men” and “fitness-driven men” for whom messages will be framed around reduction in HIV risk and healthy lifestyles, respectively. The focus on these two initial groups is intended to help our media agency to rapidly test and refine targeting and message framing strategies so that this “microtargeted” approach can then be applied to other audience segments. The campaign has consistently generated a positive impact toward PrEP uptakes in the previous quarters and has been re-introduced to “The Journey to Your Health” campaign in the beginning of 2021 up to the present day. The campaign is primarily designed to continue to focus on PrEP promotion with the extension to other key services namely “treatment initiation” and “U=U messaging”, specific health content for MSM who engage in Chemsex as an alarming issue in Thai MSM community, “Index-testing” as a main strategy to improve HIV case finding under the project “HIV self-testing” as an alternative testing and strategy available in FY 22.
In FY23, the project aims to continue working on the development and production of media materials to disseminate through project’s existing platforms. In addition, the project will focus on leveraging the performance of the current platform by re-evaluating the performance and identify strengths, weaknesses, and opportunities to improve the performance of media towards the target audiences on the issues of U=U, PrEP uptake, PEP, and index testing. In addition, HIV Self-Test will also play the crucial role in this year which the project aims to increase awareness on the existence of the self-test kit, dissemination channel and the step-by-step guideline on how to use it for the key populations who may have difficulty or lack of accessibility to the testing clinic and using this medium to know their own HIV status.
Require Services:
The purpose of the project is to create the online content, specifically a motion video to reach and communicate with TGW and TGSW populations to promote the PrEP uptake among these group of populations. The deliverable of this project will focus on the content development and production which incorporate the innovative storytelling to raise the awareness of HIV testing and increase in PrEP uptake among TGW and TGSW. The main aim of the deliverables from this project is to curate visual and storytelling content that are specifically made for aiding communications and increase awareness and engagement which ultimately lead to the action from the target audience on awareness of PrEP and ultimately access to testing and PrEP uptake through project’s partner clinics.
Motion Videos which will be produced aims to leverage the better understanding of communication agendas and will also be designed to fit social media and streaming platforms which is the main platform of communication.
Worklist and Deliverables:
Work Item: Campaign Contents Production
Description: Produce; (Copy Writing with Visual Graphic Elements) Social Media Contents to communicate and educate on PrEP and promote the uptake among TG and TGSW populations.
The final deliverable must include the TestMeNow link generated from EpiC Thailand in description part of the streaming platforms and show on the screen in the product together with QR code.
For all content materials, the winning vendor must include the EpiC Thailand brandings (PEPFAR, USAID and EpiC Logo) with consultation with EpiC Thailand team for proper visual representation.
This deliverable, the selected candidate will be worked alongside EpiC Thailand team on the innovative approach to attract key populations through innovative messaging and approval process according to the procedure of the project and the donor.
Deliverables:
- 1 motion video to be posted on online streaming platform.
- 1 social media post to promote the campaign
Deliverable Period: All the services need to be submitted to FHI 360 no later than June 25, 2023.
Payment term: 1 time installment after submitting and get approval from EpiC Thailand team.
Qualifications/Skills
- High expertise on online visual content development to promote on online streaming service (e.g. YouTube).
- Expertise on developing the HIV and sexual health related creative content for online marketing is desirable.
- Having experiences and expertise on content development related to the lifestyle of Men who have sex with Men (MSM), Sex worker (SW), and Transgender (TG) are desirable.
- Familiarity with MSM, SW and TGSW context and knowledge of HIV testing and PrEP are desirable.
- Familiarity with online campaign management is desirable.
The vender must include the following components:
- Company profile or past portfolio
- Short concept note
- Quotation
- Any relevant documents
Timetable and Address for Application Submission:
- Proposals are due no later than 12pm (noon) on Wednesday – April 12th, 2023 (Bangkok Time)
- To submit the application, required documentation listed above must be e-mailed directly to: Procurement.EpiC.TH@fhi360.org
- For questions regarding this application, the applicant should send an email to Worapon Rattanawarawong, Technical Officer, HIV Prevention – EpiC Thailand Project (worapon@fhi360.org). Please note this email is only for QUESTIONS regarding this application only. Submission of the application to this email will not be considered as acknowledgement of application submission.
Evaluation Criteria: Proposals will be evaluated in accordance with the following criteria:
- Demonstrated understanding of the required technical area: 25%
- Soundness of Social Media approach: 25%
- Demonstration of experience: 10%
- Value for the proposed cost: 25%
- Clarity/professionalism of proposal and communication: 15%
How to apply
To submit the application, required documentation listed above must be e-mailed directly to: Procurement.EpiC.TH@fhi360.org
Proposals are due no later than 12pm (noon) on Wednesday – April 12th, 2023 (Bangkok Time)
For questions regarding this application, the applicant should send an email to Worapon Rattanawarawong, Technical Officer, HIV Prevention – EpiC Thailand Project (worapon@fhi360.org). Please note this email is only for QUESTIONS regarding this application only. Submission of the application to this email will not be considered as acknowledgement of application submission.