About GOAL
Established in 1977, GOAL is an international humanitarian agency, with a team of over 3,500 staff, dedicated to alleviating the needs of the most vulnerable communities. Currently operating in 14 of the world’s most complex and fragile countries, GOAL delivers a wide range of humanitarian and development programmes, ranging from humanitarian relief in disaster situations, to focusing on nutrition, food security, and building greater resilience and sustainable livelihoods.
GOAL launched its new five-year organisational strategy, ‘From Crisis to Resilience’ in 2022, which sets an ambitious agenda to reach more people experiencing crisis and fragility around the world.
About the Role
GOAL is now seeking a dynamic, talented, and energetic candidate to take up the role of International Marketing Manager to drive our global engagement and positioning with key humanitarian sector stakeholders and partners to further GOAL’s organisational growth, positioning, and development.
The role will sit within GOAL’s Communications Team, but work cross-organisationally, supporting, and guiding teams in different geographies and functions to build our sectoral, donor and partner marketing and media programme. In particular, the role will be responsible for driving awareness, recognition, and traction of GOAL’s Crisis to Resilience Strategy and programmatic approach.
This new role will suit an enthusiastic candidate who has demonstrable multi-year experience in the humanitarian / development sector in a stakeholder engagement, marketing, business development, grant management, advocacy or communications related role. A willingness to be flexible, responsive and deal with ambiguity will be important to succeed in the role.
The candidate will need to understand the development and management of key stakeholder relations, including relations with institutional funding partners, peer INGOs, networks and consortia. The candidate will also need to understand how to engage and influence international media and how to leverage these relationships to project and profile GOAL’s reputation and work across the world.
Our new International Marketing Manager will need to be creative and confident, leveraging a working environment where ideas will be heard and explored. Due to the nature of the environment, the role also requires an ability to work well under pressure, manage time effectively and show a willingness to proactively engage and build relationships across the organisation.
RESPONSIBILITIES
GLOBAL AND SECTORAL MARKETING
- Develop and lead on GOAL’s marketing plan for our organisational strategy and programme approach ‘From Crisis to Resilience’.
- Lead on the development of content and marketing initiatives.
- Work closely with country, programme, technical and funding teams to develop high quality marketing and communications materials and events.
STAKEHOLDER ENGAGEMENT
Institutional donors
- GOAL’s work across four regions and 14 countries of operation is primarily funded by institutional donors including Irish Aid, USAID, ECHO, FCDO, UN WFP, UN FPA, Mastercard Foundation and Charity:Water.
Other stakeholders including INGOs and representative organisations.
GOAL is a member of humanitarian aid representative organisations including Dochas (Ireland), Concord (Europe), Bond (UK) and InterAction (US).
MEDIA RELATIONS
The successful candidate will:
- develop a comprehensive national and international media relations strategy to increase GOAL’s visibility and impact in global media (digital, traditional, social, events & forums etc).
- source compelling content for programme and advocacy related press materials.
CORPORATE COMMUNICATIONS
The successful candidate will:
- support the development and implementation of effective crisis communication plans.
- manage internal communication initiatives around GOAL’s Strategy 2025.
PERSON SPECIFICATION
Required
- A degree, diploma or equivalent in Communications, Marketing or a similar field, and at least eight years’ experience in an agency or in-house environment marketing environment.
- Significant experience working in the humanitarian / development sector, leading on sectoral institutional focused communications.
- Experience in inputting into the development of communications, marketing and stakeholder engagement campaigns and monitoring and evaluating the success of those campaigns.
- Experience in managing expectations from multiple internal and external key stakeholders.
- Demonstration of an ability to work independently and in a collaborative team environment, injecting energy, and creativity into all work.
- Fluent business level English speaker.
Desirable
- Experience of a fast-paced communications or advocacy role in the NGO sector.
- Outgoing, enthusiastic, initiative-taker who takes responsibility for his/her own work and who is seeking significant visibility and growth in the organisation.