Marketing and Communications Manager At Institute of Development Studies

This is an exciting opportunity to manage marketing communications at the Institute of Development Studies (IDS).

The Marketing and Communications Manager is a senior role within a dynamic team responsible for our marketing and fundraising communications and our external affairs. The successful candidate will lead development and implementation of IDS marketing strategies, including digital marketing in support of fundraising, post graduate student recruitment, and short courses. They will be the overall editor for the IDS website and social media channels with responsibility for increasing reach and impact. In addition, the post holder will work closely with the Head of Communications and Engagement to deliver IDS corporate communications, including leading on the design and production of our Annual Review.

We are seeking an experienced marketing and communications professional who has a strong track record in growing the direct response to integrated marketing campaigns and utilising data analytics and reporting metrics to identify audience trends and market opportunities. The post holder will be the Institute’s specialist in marketing communications and champion knowledge sharing for innovation across IDS. The post reports to IDS’ Head of Communications, line manages a Communications Support Officer, and matrix manages a Digital Marketing Officer and Communications Assistant.

Job Description

Job Title: Marketing and Communications Manager
Responsible to: Head of Communications and Engagement
Line management responsibility for: Communications Support Officer – Events and Digital content

This role is within the IDS Communications and Engagement Team (CET) which exists to build awareness, consideration and engagement with the institute, its research, publications, and partnerships. The CET has a pivotal role to play in supporting the institute to achieve its strategic objectives, above all in delivering world class marketing and communications campaigns that increases the impact of the institute and contributes to its sustainability and financial resilience.

The CET’s key activities include maintaining the IDS website and social media presence; delivering the IDS event programme; teaching marketing campaigns; policy engagement; research communications; and, overall, managing IDS’ reputation with key audiences from students to partners, policy makers to the media. The team works closely with IDS senior leadership, researchers, the IDS Knowledge and Impact Cluster (KIP), IDS Fundraising and Development Office (FDO), external stakeholders and partners to produce a wide range of content from the IDS Bulletin to IDS Policy Briefings, IDS website to IDS social media. The team is highly effective with, each quarter on average, CET activity contributing to more than 300,000 views, interactions, downloads or click throughs with IDS content contributing to the financial sustainability of the institute by encouraging student applications, partnerships, and direct fundraising.

Further information regarding the job criteria can be found on our website at https://jobs.ids.ac.uk/