Position Objectives:

Design, implementation, monitoring and control of the marketing strategy for Mexico in coordination with country management and international marketing management and based on the objectives established by the organization.

Main responsibilities:

• Define the marketing plan for Mexico with the communication, recruitment and loyalty strategy and actions.
• Prepare and monitor the budget, set and approve the objectives of each of its areas and accompany your direct team in achieving them, continuously monitor the degree of progress and report the status of the situation, proposing corrective measures.
• Prepare the marketing plan, designing new products and improving existing ones, defining comprehensive marketing campaigns and implementing lead management and conversion programs.
• Prepare reporting to measure the results of campaigns and products.
• Design the communication plan, together with your manager, under the parameters of the brand positioning strategy at a global level and those of the country.
• Guard and custody of the brand. Ensure the implementation of the corporate identity manual.
• Define the communication plan, content strategy and own and external channels. Organic and paid. Monitoring and control of investment and return.
• Define the acquisition plan, content strategy and own and external channels. Organic and paid. Monitoring and control of investment and return.
• Design, Control and Optimization of digital recruitment funnels. Orientation to results.
• Coordinate the organization of dissemination events and press conferences, presence on networks and forums.
• Prepare content for the internal communication plan for projects and institutional information at a vertical and horizontal level.
• Lead and supervise the performance of your own and your team’s functions with transparency, integrity, control and quality.
• Provide timely and proper internal and external accountability reports.
• Ensure compliance with the internal regulations and policies of the Organization.
• Talent management.
• Budget control and optimization.
• Responsible for alignment with Country Management and International Marketing.

Requirements

Knowledge and experience:

• University studies in Marketing, Advertising and PR or similar.
• Master in Digital Marketing.
• Minimum 10 years of previous work experience in similar roles of responsibility and development of the 360 ​​marketing strategy in Mexico, in the third sector or another.
• Previous experience in digital recruitment strategy, recruitment funnels and KPI management.
• Previous experience in Loyalty, nutrition funnels, upselling and cross selling.
• Orientation to results.

Other requirements:

Languages:

• Essential: English and Spanish, C1: Advanced or C2 – Bilingual

Geographical mobility

• Yes. National and International.

Other requirements:

• Windows (Medium or Advanced)
• Office 365 (Medium or Advanced)
• Digital Marketing Tools

Skills and competencies:

• Leadership
• Organization
• Optimization
• Team management
• Proactivity and initiative
• Critical thinking
• Analytical capacity
• Global vision

Offer conditions:

• Incorporation: Immediate.
• Duration of the contract: Indefinite.
• Day: Full (40 hours per week).
• Work Center: City, Country
• Remuneration/Salary in accordance with Ayuda en Acción’s remuneration policy.

In all selection processes the criterion of NO discrimination based on sex, race, skin color, religion, political ideas, social origin, sexual orientation, age will be taken into account. , etc., providing a transparent process and equal opportunities for all candidates, as stated in our Code of Conduct. “Treating all people with respect and rejecting any type of harassment, discrimination, intimidation, exploitation or any other action against Human Rights.”

At Ayuda en Acción we have zero tolerance for behavior related to sexual exploitation, sexual abuse and/or sexual harassment, which is why we commit, in accordance with our Child Protection Policy, to carry out a series of checks prior to hiring through the request for information from previous employers through the Misconduct Disclosure Scheme between Humanitarian Response Agencies (The Misconduct Disclosure Scheme misconduct-disclosure- scheme.org) in the event that said employers are members of this platform. Therefore, by submitting this application, the job applicant accepts and authorizes the completion of these checks to continue in the selection process.

Additionally, it will be mandatory to present “The Negative Certification of the Central Registry of sexual offenders” prior to incorporation.