We are looking for a versatile Media Officer to join our Communications team. In this role you will promote Brooke stories to key audiences via their preferred regional, national and specialist media.
As a proficient and persuasive writer, your primary goal will be to achieve media coverage by crafting stories, arranging interviews, and building relationships with journalists. You will need to have a passion for and an excellent understanding of offline and online media, and be ready to take advantage of opportunities.
You will also be working on owned media channels, writing content for the web and social media, so you will need to write for a wide variety of audiences, and have an awareness of different platform requirements.
In our current strategic period, we’re focusing on maintaining high awareness levels, and increasing consideration to support Brooke. This role will be a key part of achieving this. Your key projects are likely to include:
- Ongoing day to day pitching, and developing larger pieces of press activity such as broadcast days, working with our broadcast agency.
- Working with key Comms team members on an influencer and high profile supporter led campaigns.
- Exploring new opportunities for earned media platforms, such as podcasts.
Skills and Experience required
The successful candidate will need to have experience in a Media environment, and a track record of securing coverage through successful media relations.
You will need to have expert knowledge in what makes a good story, and be able to tease the news hook out of pieces of Brooke work. You will also need to have the skills to spot opportunities in the media landscape and pitch Brooke stories to journalists.
You will need to have excellent written and verbal communication skills to work with different teams, departments and Brooke country offices.
Closing Date: 3 July 2022
Interview Date: 11 July 2022