Request for Proposal (RFP) for Professional Service to Promote FC2 Female Condom Contents Using Social Media Ads. At Pathfinder International

Issued on: 12th August 2024

Solicitation Number: RFP/2024/42270

For: Pathfinder International

Quotes Deadline: 16th August 2024

Background

Pathfinder international’s mission is to ensure that people everywhere have the right and opportunity to live healthy sexual and reproductive lives.

Pathfinder International is implementing the FC2 Education and Promotion Project Africa to address knowledge gaps and barriers to access FC2 female condom information and services, as well as reduce risky behaviors that could lead to sexually transmitted infections (STIs) and unintended pregnancies among men and women, including sexually active social media users.

Assignment Summary

To promote FC2 Female Condom related contents on social media to reach a large range of young people.

SCOPE OF WORK (SOW)

Name of Independent Contractor: xxxxxxxxxx

Assignment Title: Professional Service to promote FC2 Female Condom Contents Using Social Media Ads.

Department/Unit: Programs and Impact NCO.

Pathfinder Involvement: The following individuals will be involved in this assignment according to the roles below.

Senior Communication & Media Officer

Program Technical Director

Finance and Admin Manager

Purpose and Objectives

To promote FC2 Female Condom related contents on social media to reach a large range of young people. The aim is to educate users, including young people on FC2 Female Condom as an empowerment tool that allows them to take care of their sexual health and well-being and normalize the use of FC2 Female Condom as a standard method of HIV prevention and contraception, essential for them to have a range of options available to them.

The specific objective is to:

promote FC2 Female Condom related contents on social media to reach a large range of young people.

Major Activities/Deliverables.

1. Develop 10 infographics.
2. Develop character animation Images.
3. Develop social Media Plan for a 4-week social media promotion of existing and newly developed FC2 promotional infographics.
4. Carry out a 4-week online promotion of the existing and newly developed contents.
5. Develop a social media promotion report.

Branding:

The infographics will carry the logos of Pathfinder International and FC2 Female Condom. All condom placement in the infographics must be FC2 Female condom brands available at https://fc2femalecondom.com/

Location of Assignment: Abuja

Period of Performance/Duration of Assignment: Between August to October 2024.

Level of Effort: based on milestone.

Positions Available: 1 position

Timing of consultancy

1. Content Creation: 2 weeks
2. Content Review and Approval: 2 weeks
3. Posting and promotion: 1 month

Payment Modalities:

1. Upon signing of contract: 40% payment.
2. Upon submission and approval of the contents and ads placement: 20% payment.
3. Upon submission of the ad/campaign report: 40% payment.

Eligibility/Scoring Criteria:

• Experience with ad targeting, budget allocation, and campaign optimization – 20%
• Experience in creating campaign plan and aligning budget with campaign objectives – 20%
• Proven expertise in creating visually appealing infographics with a portfolio showcasing previous social media campaigns and content creation work – 20%
• Proven experience on writing campaign report detailing numbers and engagement – 20%
• Demonstrated attention to detail, ability to follow procedures, meet deadlines and work independently and cooperatively with team members -10%
• Strong understanding of the role of communications in development organizations – 10%