Sales & Marketing Intern At RefuSHE

Position: Sales & Marketing Intern
Location: Nairobi, Kenya
Reports to: Self Reliance Coordinator
Organization: RefuSHE Kenya

Salary Range: Kes 20,000 per month
Contract Type: Full-time

ABOUT RefuSHE

RefuSHE is a nonprofit organization dedicated to supporting refugee girls and young women in Kenya. We provide comprehensive support services, including safe shelter, education, case management, legal assistance, and advocacy, to empower refugee girls to rebuild their lives in safety and dignity.

POSITION SUMMARY

RefuSHE’s Artisan Collective (AC) is a social enterprise that empowers refugee women through economic opportunities in handmade textile production. The collective leverages traditional East African textile techniques to create high-quality, ethically made products for local and international markets. We are seeking a dynamic Sales and Marketing Intern to support our efforts in expanding market reach, driving sales, and strengthening brand visibility.

KEY RESPONSIBILITIES

Sales & Business Development

• Assist in identifying and developing new sales opportunities within Kenya’s evolving retail landscape, including online marketplaces, ethical fashion stores, and corporate clients.
• Support sales initiatives by maintaining relationships with existing customers and engaging new potential buyers.
• Participate in trade shows, pop-up events, and exhibitions to promote Artisan Collective products.
• Work with the team to achieve monthly and quarterly sales targets.

Marketing & Brand Visibility

• Assist in executing digital marketing strategies, leveraging social media platforms (Instagram, Facebook, TikTok, and LinkedIn) to engage customers and drive online sales.
• Collaborate on content creation, including product photography, storytelling, and influencer partnerships to enhance brand awareness.
• Monitor e-commerce platforms and update product listings, ensuring accuracy and alignment with market trends.
• Support in managing customer inquiries, reviews, and feedback across digital channels.

Market Research & Trend Analysis

• Stay updated on emerging trends in ethical fashion, handmade crafts, and sustainable consumer preferences in Kenya and beyond.
• Conduct competitor analysis to identify growth opportunities and recommend strategies for differentiation.
• Track and report on sales performance, marketing campaigns, and customer behavior to inform decision-making.

QUALIFICATIONS & SKILLS

• Diploma or Degree in Marketing, Business, Communications, or a related field.
• At least one year of experience in sales, marketing, or e-commerce, preferably in fashion, social enterprises, or retail.
• Strong understanding of Kenya’s retail and digital marketing landscape.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently, take initiative, and be proactive in a dynamic environment.
• Proficiency in using social media, e-commerce platforms, and digital marketing tools.
• Passion for ethical fashion, social enterprises, and empowering marginalized communities.