TERMS OF REFERENCE FOR WEBSITE DEVELOPMENT At German Foundation for World Population

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BACKGROUND

DSW Kenya is a non-governmental organisation that envisions a world where all youth – especially girls and young women – live free from disease and make independent and informed choices over their sexual and reproductive lives with full access to sexuality education, health services and modern contraceptives.

We do this by advocating with policy makers for investment in domestic resources and policies for youth friendly SRHR, through multisectoral approaches.

Through the DSW Youth Empowerment Strategic Approach (YESA), and the Young Adolescent Empowerment Strategy (YAES), we work with young people to raise their awareness on sexual reproductive health and rights, gender equality and access to modern contraceptives and to strengthen their livelihoods.

The DSW lifeyangu.com online platform provides access to accurate, reliable SRHR information to young people, and connects them to health facilities.

THE ASSIGNMENT

DSW Kenya seeks to develop a new, user-friendly, and visually appealing website, and accompanying handles on social media platforms, to enhance its online presence, improve communication with stakeholders, and provide easy access to information about its mission, programs, and services. It seeks the services of an individual consultant / production company to develop a world-class, dynamic and responsive website.

SCOPE OF WORK

The website development project will encompass the following:

  • Website Design and Development:
    • Design and develop a modern, responsive website that is accessible across various devices (desktop, tablet, mobile) and browsers
    • Create a user-friendly interface with clear navigation and intuitive design.
    • Develop a visually appealing website with a consistent brand identity.
    • Integrate necessary functionalities such as contact forms, search bars, and social media links.
    • Integrate third-party services and APIs as required including social media, and analytics.
    • Include a blog or news section for regularly updated content.
    • Optimize website for fast loading speeds.
  • Develop and integrate contact page for user inquiries.
    • Enable user interaction through comments.
  • Content Management System (CMS):
    • Implement a user-friendly CMS, preferably wordpress, to allow for easy content updates and management.
    • Upload old and new content on the website ahead of launch
    • Develop a user manual and deliver a training for the support staff and system administrators to perform content upload, system maintenance and administration.
  • Search Engine Optimization (SEO):
    • Optimize the website for search engines to improve visibility and organic traffic.
    • Implement relevant keywords and meta descriptions.
  • Website Security:
    • Implement robust security measures to protect the website from cyber threats.
    • Conduct regular security audits and updates.
    • Provide regular backups and disaster recovery plans.

DELIVERABLES

The following deliverables are expected from the website development project:

  • Website Design:
    • Wireframes and mockups of the website’s layout and design.
  • Website Development:
    • Fully functional website, including all necessary pages and functionalities.
  • CMS Training:
    • Training materials and sessions for staff to learn how to use the CMS.
  • SEO Optimization:
    • Optimized website content and structure.
  • Website security:
    • A robust, well-tested and secure (including copy protection) website that complies with, among others, data protection regulations.
    • Functional plans for regular backups and disaster recovery
  • Others:
    • Documentation for the website, including user guides for the CMS and report on security measures implemented.
    • Regular progress reports during the development phase.
    • Post-launch support and maintenance plan.

TIMELINE AND MILESTONES

The website development project is expected to be completed within seven (7) weeks, with the following milestones:

  • Week 1-2: Design phase (wireframes and mockups)
  • Week 3-4: Development phase (front-end and back-end development)
  • Week 5-6: Testing and quality assurance
  • Week 7: Launch and post-launch support

CONSULTANCY MANAGEMENT

The Consultant will work under the direct supervision of National Team Coordinator –Communications.

DOCUMENTS TO BE INCLUDED IN THE PROPOSAL

  • A technical proposal including the approach, a timeline, hosting specifications and a portfolio of previous work
  • A financial proposal to accomplish the work.
  • Organizational/personnel capacity statement that includes CVs of team members to be deployed on this project.

How to apply

APPLICATION GUIDELINES

Interested firms or individuals are requested to submit a bid dossier. The dossier and any inquiries shall be submitted through email info@dswkenya.org with the title “Consultancy to Develop DSW Kenya website” in the subject line.

Application Deadline: Friday November 30, 2024, COB.

Note: Only shortlisted consultants will be contacted. Consider your application unsuccessful if you have not heard from us 8 weeks after the deadline of this application.

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