Terms of Reference-UX Designer At Girl Effect

Terms of Reference

UX Designer

September 2022

Who We Are

We are a global creative non-profit combining expertise in media, mobile, brand, and international development, a unique mix of skills we use to solve global problems in a new way. Started by the Nike Foundation in 2004, we are now an independent organisation working from nine global locations in more than 50 countries where girls are marginalised and vulnerable, focused on Africa and Asia.

We use our in-depth understanding of girls’ real needs so that they are enabled to make choices about their health, education, and economic future. We use multiple touchpoints for branded story-telling and participation that millions of girls, and boys, love and interact with – from apps that build skills to TV dramas that explore vital issues to magazines written and distributed by girls.

We help girls change their lives by tackling social, cultural, and gender norms – leveraging digital technologies to create change through creative content that engages and entertains audiences – designed to change and shift attitudes, knowledge and behaviours in tangible, measurable ways.

Our work is supported and funded by a wide range of people and organisations, from governments and philanthropists to NGOs and corporates. Recent examples include GAVI (The Vaccine Alliance), Bill and Melinda Gates Foundation, Meta, UNICEF, the Children’s Investment Fund Foundation (CIFF), Vodafone Foundation, Australia’s Department of Foreign Affairs and Trade (DFAT), Nutrition International, and United States Agency for International Development (USAID).

Background

For over a decade, we have been building social behaviour change programming and technologies that aim to create a safer and more accessible world for young women and girls, using the insights and experiences they share with us.

By successfully leveraging Girl Effect’s branded media (drama, talk shows, SMS texts and social media) to inform and empower girls, Girl Effect has increased the uptake of HPV vaccine and use of health services more widely in Tanzania, Ethiopia, Malawi and Rwanda. In the coming years, we will be expanding this work in Tanzania and Ethiopia, working in partnership with the local government to continue increasing the uptake of HPV vaccines, health services, and routine immunisation vaccines for children of young mothers and parents.

We will build on our existing branded media platforms in markets such as Tujibebe in Tanzania. Tujibebe launched in 2019, and in the past year, Tujibebe has reached over 1.7 million girls with information about HPV. Girls (13-15 years) who were exposed to Tujibebe content (as a consumer) had shown an increase in knowledge and attitudes:

• More than half of girls (50%) who listened to the Tujibebe radio show (consumer) were aware of the HPV vaccine compared to only 9% of girls who had not listened to it (non-consumer).
• After listening to the radio show, 96% of girls (consumers) reported willingness to have the HPV vaccine compared to only 77% among those who did not listen to the radio show (non-consumers).

What we are looking for:

We have recently researched the barriers to vaccine uptake across Tanzania and Ethiopia. Starting with Tanzania, we want to take these insights into a Design Sprint with the Girl Effect team and build potential concepts, solutions, or prototype ideas to address vaccine uptake barriers. We are looking for a consultant to kick off the process by leading the project team through a workshop, eventually leading to developing an efficient, effective, user-friendly prototype concept/ideas to fulfil the project objectives.

The UX designer would need to design and facilitate a design sprint workshop with the Girl Effect team in Tanzania. The 5-day design sprint workshop outcomes are:

• A shared understanding of the user’s needs, challenges & motivations
• A (clearer) mutual understanding of the problem at hand (evidenced by a succinct and clear focal problem statement for the project)
• Solution ideas/concepts generated and analysed/prioritised according to a logical & relevant set of criteria
• Prototype recommendations (including plans and/or considerations for testing) from prioritised ideas/concepts

Deliverables:

• Proposal of Design Sprint Approach (including the types of participants to be involved)
• Working in collaboration with the Girl Effect Team, plan and facilitate a Design Sprint workshop spanning no longer than 5 days to present research findings, define the problem, brainstorm prototype concepts, prioritise ideas and approaches
• Presentation of final workshop results and prototype recommendations
• High-level implementation or testing plan for recommended or prioritised prototypes

Estimated Deliverable Timeline

Week 1- Preparation

Week 2-Design Sprint Approach Presentation

Week 3- 5 day sprint

Week 4- Post Sprint planning

Week 5- Final Report/Presentation

Expected Commitment

This will be a 5 week part-time consultancy contract beginning 25 October 2022, subject to renewal based on future needs. The consultant is expected to commit 10-12 hours a week and one full-time 5 day week, which can vary depending on our budget and your fee requirement.

Location

The consultant will be based in Kenya or Tanzania and must be conducive to working with teams in Tanzania, Ethiopia, UK, USA and India.

Intended Timeframe

• Terms of reference published: 23 Sept 2022
• Deadline for responses: 3 October 2022
• Supplier selection, contracting, and briefing: 21-28 October 2022
• Project commencement: TBC

Reporting

This position will be managed by Girl Effect’s Director of Experience Design, who will work with the successful consultant to ensure its timely and thorough execution.

Who You Are

Skills and expertise:

• Must have excellent verbal and written skills in Kiswahili
• At least 5 years of work experience executing and/or leading user experience deliverables (with a portfolio showing outputs, techniques, processes, tools and breadth of knowledge)
• A Bachelors/Masters level degree in Design, Design Thinking, Human-Centred Design, Human-Computer Interaction or other relevant and equivalent qualification
• Experience working with distributed teams (and technological tools that allow for such work)
• Excellent facilitation, presentation, communication & interpersonal skills
• Expertise in running workshops with participants who are in-person, remote or a mix of both (including the requisite facilitation techniques and tools)
• A strong awareness of service, product & interaction design
• Willingness to adapt, be flexible, and improvise as the situation requires it
• Ability to keep the group’s energy levels high and their focus on the tasks at hand

Proposal Submission

Interested consultants are asked to submit the following to support their candidature (Max 5-10 pages):

• Your understanding of the brief and why you feel you are well placed to advise us on this
  • Showcase any previous relevant work experience
• Contact details of three referees that can attest to the scope and magnitude of similar assignments
• CV with a cover letter
• Proposed consultancy fees

Evaluation Criteria

The criteria against which proposals will be evaluated are listed below:

Technical Evaluation

• Interpretation and understanding of this TOR-10%
• Relevant experience as demonstrated by CV – 20%
• Technical UX deliverable execution experience – 10%
• Demonstrated technical knowledge in the field of Human-Centred Design and/or Design Thinking (including HCD tools & techniques)- 20%
• Evidence of a minimum of three contactable references – 10%

Financial Evaluation

• Value for money/proposed budget breakdown – 30%

Technical and Financial proposals will need to be submitted as separate documents. Financial bids will not be opened until the technical evaluation and then only for those proposals deemed qualified and responsive.

Please note that Girl Effect is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of Girl Effect.

VALIDITY of the proposal shall be for 90 days from the date of bid closure.

Equal Opportunities

Girl Effect is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity, or expression. We are proud to be an equal opportunity workplace.

We are committed to building an organisation that is truly representative of the communities that we serve. To this end, due regard will be paid to procuring consultancy services of organisations and individuals with a deep understanding and experience of our programming markets and diverse professional, academic and cultural backgrounds.

Safeguarding

You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organisational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found here. We have zero tolerance for all forms of violence against children, beneficiaries and staff.

Tax

Applicants are advised to ensure that they have a clear understanding of their tax position with regards to provisions of their local jurisdiction tax legislation when developing their proposals.

Disclaimer

GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice, and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform the ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.