TERMS OF REFERENCE
Consultancy services for the design and implementation of an Interactive Voice Response (IVR) digital campaign and survey under the project titled ‘STRIVE – Strengthened Technologies and Resources for Indigenous Women in Agriculture
BACKGROUND INFORMATION
Johanniter International Assistance, in partnership with Bandos Komar (BK) and the Non-Timber Forest Products Organization (NTFP), is implementing a four-year EU-funded project titled “STRIVE – Strengthened Technologies and Resources for Indigenous Women in Agriculture” in Cambodia. The project seeks to strengthen the resilience of 7,280 smallholder farmers, primarily indigenous women, in Ratanakiri and Stung Treng provinces through climate-smart agriculture, sustainable practices, and inclusive value chains. Given Cambodia’s fast-growing cashew sector—worth over USD 1 billion in exports in 2024—smallholder farmers, especially women, remain disadvantaged due to limited access to knowledge, networks, and processing opportunities. STRIVE integrates climate adaptation, biodiversity conservation, and circular economy approaches to ensure environmentally sustainable and equitable growth in the cashew sector. To expand outreach and enhance communication, STRIVE will pilot Interactive Voice Response (IVR) technology to deliver awareness campaigns and collect feedback from farmers, particularly those in remote and low-literacy communities.
OBJECTIVES
The consultancy aims to design and implement IVR campaigns and surveys that:
– Raise awareness on climate-smart cashew farming, biodiversity protection, and sustainable agricultural practices.
– Promote gender-responsive engagement, ensuring the active participation of women, men, youth, and indigenous groups.
– Enable real-time farmer engagement by delivering voice messages and collecting survey data across 120 villages.
EXPECTED OUTPUTS
– 43 awareness sessions reaching 3,650 community members.
– 3,500 farmers (70% women) receive tailored IVR messages.
– Development of 20 IVR scripts in English and Khmer.
– Deployment of a digital survey with results tracked via dashboard.
SCOPE OF WORK
The selected service provider will collaborate with Johanniter and partners for approximately 90 working days over 48 months, with responsibilities including:
– Designing and deploying IVR campaigns and surveys in Khmer.
– Coordinating with the Ministry of Agriculture, Forestry and Fisheries (MAFF) and Provincial Departments (PDAFFs).
– Monitoring participation and engagement through live dashboards.
– Submitting campaign performance and summary reports.
REQUIREMENTS
The provider must demonstrate:
– Capacity to deliver IVR in low-literacy, low-connectivity contexts.
– Integration with mobile network operators in Cambodia.
– Localization capacity (content adaptation in Khmer and indigenous contexts).
– Experience in behavior change communication and NGO/donor work.
– End-to-end service provision covering design, translation, deployment, and analytics.
LOGISTICS AND TIMING
– Start date: December 2025.
– Duration: Four years, spread across project timeframe.
How to apply
APPLICATION PROCESS
– Deadline: 14 September 2025, 4pm (ICT, UTC+7).
– Budget: Please present the budget in EURO
– Documents: CV with referees, cover letter, technical & financial proposal, declaration of suppliers.
– Submission: recruitment.khm@thejohanniter.org