Servicios de diseño y producción de estatuillas para los premios Esperanza CLAC At Coordinadora Latinoamericana y del Caribe de Pequeños Productores y Trabajadores de Comercio Justo

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TERMS OF REFERENCE

DESIGN AND PRODUCTION SERVICES OF FIGURINES FOR ESPERANZA CLAC AWARDS

Consultancy title

Design and production services for statuettes for the Esperanza CLAC awards

Dependency unit

Strategic Communication Unit

Range

Mexico

Internal relations

Strategic Communication Unit, Operations Directorate

External relations

National Fair Trade Coordinators

Report to

Strategic Communication Coordination, Operations Management

Coordinate with

Strategic communication managers

• ABOUT CLAC

The Latin American and Caribbean Coordinator of Small Producers and Fair Trade Workers (CLAC), is an Association established with legal status in El Salvador, which brings together Small Producer Organizations ( as) and Agricultural Workers Organizations within Fair Trade. In which coffee, sugar, honey, quinoa, bananas, cocoa, fresh fruits, among others, are produced. CLAC is organized into “National Coordinators”, “Product Networks” and the “Worker Network”; The former group CLAC member organizations by country, while the Product Networks group organizations by product regardless of the country in which they are located and the Workers Network groups worker organizations from the different countries.

CLAC’s vision is to be the leading network in representation, support and strengthening of organizations of small producers and Fair Trade workers in Latin America and the Caribbean, promoting sustainable development and promoting empowerment, self-management and human rights to achieve decent livelihoods for producers, workers and their communities. And in this context, our organizational goals are: 1) Increase access to new and existing markets, 2) Strengthening and development of membership, 3) Promote Fair Trade, principles and values, 4) Advocate for production, trade , and responsible consumption to promote sustainable development, 5) CLAC organizational sustainability, 6) Contribute to the SDGs through the inclusion of good social and environmental practices.

• CONTEXT OF THE CONSULTING

In 2024, CLAC will be celebrating twenty years of foundation. Within this framework, the CLAC HOPE AWARDS will be held for the first time, which seek to recognize the best practices of Fairtrade certified organizations in Latin America and the Caribbean in five categories established for these recognitions.

For this reason, plastic artists based in Mexico are invited to participate in this call to design and make the statuettes for the CLAC Esperanza Awards. (1 statuette per category)

Proposals must be linked to the benefits of Fair Trade in relation to agriculture, sustainable development, the promotion of respect for human rights, innovation and the promotion of more equitable trade relations.

The bidding artist is asked to present within his proposal a small sketch of the design he envisions for the statuette in general, what material he proposes it to be made of, and any other relevant information he considers for its design.

A qualifying jury made up of CLAC representatives will select the best proposal and the strategic communication unit will be in charge of continuing the process of making the statuettes with the selected artist.

• CONSULTING OBJECTIVES

Design and make the statuettes that will be presented at the CLAC Esperanza Awards ceremony to be held in November 2024. In addition, create multimedia resources to promote said award.

• EXPECTED PRODUCTS

PRODUCTS:

THEME/OBJECTIVE

AMOUNT

DETAILS

1- Conceptualization document for the design of the statuettes

Topic: Design the CLAC Esperanza award statuette

Quantity: 1

Detail: The document must contain at least 2 design proposals for each category.

Statuettes to give to the winners of the Esperanza CLAC awards

Make the figurines

2- Physical figurines made of ceramic, wood, clay or other materials at the choice of the selected artist.

Topic: Make the statuettes

Quantity: 6

Detail: Physical statuettes made of ceramic, wood, clay or other materials at the choice of the selected artist.
There will be 1 statuette per category, except for 1 category that will have 2 awards, so there will be 6 in total.

3- Award promotion videos

Topic: Spread information about the statuette design

Quantity: 2

Detail: Short videos of 1 to 2 minutes of the artist talking about the design and creation of the Esperanza CLAC awards.

4- Photographs of the statuettes and the artist who designed them

Topic: Promote the Esperanza CLAC awards

Quantity: 30

Detail: High quality photographs in .jpg and RAW format (5 photographs per statuette and 5 of the artist)

• TECHNICAL REQUIREMENTS FOR THE FIGURINES

1- The file of the conceptualization of the design of the awards will be delivered in formats:

• PDF document
• Editable document (in Adobe Illustrator, InDesign format)

This file must contain the design images of each statuette, colors, materials, etc.

2- The prizes must be made from materials such as ceramics, clay, wood or other materials chosen by the selected artist.

3- The awards must be delivered physically packaged with the required protections to be transported to the headquarters of the awards ceremony.

4- Photographs of the awards and the artist must be delivered virtually in high quality, in .jpg and RAW format

5- Promotional videos for the awards must be delivered in the formats:

• Full HD 1080P (1920×1080) quality using the CLAC logo and respecting the instructions of the CLAC Brand Manual
• High quality compressed format for web use: HD 720P (1280×720), 24 FPS, mp4, h.264, using the CLAC logo and respecting the instructions in the Manual CLAC brand

6- The music used in the videos must be free of copyright or the consulting artist must have written authorization, which also must be delivered. They can also use music to which CLAC has the rights.

IMPORTANT NOTES:

• To participate in the call, each artist must present a first design sketch of the statuette for the Esperanza CLAC award, as well as a portfolio of their previous works.
• Artists who want to participate in this call may request CLAC for more information about the categories and the Esperanza CLAC awards, by writing to comunicacion@clac-comerciojusto.org

SUGGESTED METHODOLOGY

Once the artist with whom the consultancy will be carried out has been selected, CLAC’s strategic communication unit will follow up on the hiring through:

1. Initial meeting to: train the consultant on CLAC and its policies, review aspects of the contents of the products to be delivered and secondary information relevant to the context of the consultancy.
2. The artist must present two more detailed proposals for the design of the statuettes for the Esperanza CLAC awards.
3. Once comments on the proposals have been received, the artist will make the requested changes and send an updated version of the design proposal.
4. Once CLAC approves the design, the artist will proceed to make the statuettes for the CLAC Esperanza award, sending CLAC photographs of the finished version of the statuettes.
5. Periodic monitoring meetings will be held.
6. The artist will make two videos in which he/she talks about the concept behind the statuettes and shows the process of making them. Additionally, she will take photographs of the figurines. These audiovisual materials will be delivered in the formats established in this TOR.
7. A virtual session and/or presentation of the statuettes for the CLAC Esperanza award will be scheduled.

• PROFILE REQUIRED FOR THE ARTIST

DESCRIPTION

1. Plastic artist with experience in Latin America and the Caribbean. Indispensable
2. Proven experience in the production of ceramic pieces or figurines. Indispensable
3. Ease of relating, empathy and ability to generate trust with different audiences.
4. Native command of Spanish. Indispensable
5. Knowledge of the gender approach, citizen participation, inclusive processes and Fair Trade.
6. Experience working with rural communities, small producers, agricultural workers.
7. Minimum experience of 5 years of artistic production.
8. Knowledge of the context and reality of small Fair Trade producers and workers in Latin America and the Caribbean. Indispensable
9. Knowledge of the principles and approach to development and Fair Trade.
10. The artist must be based in Mexico. Indispensable

• RESPONSIBILITIES

From the hired consulting artist:

1. Preparation of the schedule and plan adjusted to the requirements of the TDR, for the design and production process of the statuettes for the Esperanza CLAC awards.
2. Work meetings with the CLAC team for guidelines on the development of the products contemplated in the consultancy.
3. Preparation of the six statuettes and the communication products contemplated in these terms of reference.
4. Review with the CLAC team of the design and audiovisual materials prepared.
5. Preparation of the final products, with their respective packaging for transportation.
6. Delivery to CLAC of the final products, as agreed.
7. The hired artist will be responsible for the proper and ethical handling of the visual elements, as well as the documents and information provided to them within the framework of the consultancy.

From CLAC:

1. Guide the hired consulting artist in the development of his or her work route for the realization of the products contemplated in the TDR.
2. Timely deliver the relevant information and documentation to the consultant, as well as guide him or her on its use.
3. Provide feedback to the hired consulting team about the consulting products.
4. Carry out an induction on CLAC and its policies.
5. Carry out the contracting of services, following the defined procurement policies, manual and procedures.