Content Designer
About MAGENTA
MAGENTA is a women-owned and women-led social and behaviour change (SBC) agency that specializes in understanding human decision-making processes to design and deliver complex research and implementation programs in development, fragile, and conflict-affected environments. MAGENTA brings together a team of experts with collective experience of over 30 years in developing evidence-based SBC strategies and delivering impactful communications. Headquartered in Amman, Jordan and operating across the Middle East, Africa, Asia, and Latin America, MAGENTA has delivered over 300 projects over the last 8 years.
About the Project
The European Union Delegation to Jordan, through its Regional Media Office, is seeking creative production support to enhance its Arabic-language digital presence across the MENA region. The project aims to strengthen public awareness and positive perceptions of the EU by producing and disseminating engaging, timely, and culturally resonant content across platforms such as Facebook, Instagram, and X. The content will showcase EU initiatives, partnerships, and impacts in the region, and foster meaningful engagement with audiences through community management, paid advertising, and strategic communications. All content will be developed in Modern Standard Arabic, with occasional use of regional dialects, and must align with the EU’s political sensitivities, narrative framing, and platform-specific guidelines.
About the Content Designer Role
MAGENTA is looking for a skilled and versatile Content Designer to support the production of Arabic-language digital content for a 12-month EU-funded visibility project in the MENA region. Working closely with a Social Media Manager the Content Designer will be responsible for producing platform-ready visuals and short-form multimedia content that align with the EU’s strategic communication objectives. This is a retainer-based role, focused on high-quality, fast-turnaround content creation, with flexibility in workflow and monthly deliverables.
Tasks and Responsibilities
Content Planning & Coordination
- Design and execute up to 8 full-fledged digital campaigns, including development of core visual concepts, content templates, and campaign assets across platforms (end-to-end production).
- Coordinate with the Social Media Manager to ensure campaign content is aligned with messaging strategy and scheduling plans.
Multimedia Asset Production
Deliver high-quality social media content tailored to Arabic-speaking audiences in the MENA region, including:
Asset Type
Description
Quantity
Digital Campaigns
Full campaign design and rollout
8 campaigns
Video Adaptations
Adaptation of existing videos/reels
35
Static Social Media Images
Concept, design, and production of original visuals
50
Image Carousels
20 original + 20 adapted
40
Video Carousels
40 original + 30 adapted
70
Animated GIFs
30 new + 15 adapted
45
Infographics
5 new + 5 adapted
10
Content/Quiz Carousels
Designed for interactive or educational use
15
Profile Specifications
- Experience: 3-5 years of experience in digital content design, particularly for social media campaigns in the MENA region.
- Language & Design: Fluency in Arabic design conventions, including layout, typography, and content hierarchy; ability to work in English-speaking environments.
- Tools: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects or Premiere), Figma, or equivalent tools.
- Portfolio: Strong and diverse portfolio of static and motion content for social media; experience working with development, media, or institutional clients is a plus.
- Delivery mindset: Demonstrated ability to manage multiple asset types and deliver on tight timelines while maintaining high quality.
- Sensitivity: Understanding of political and cultural dynamics in the Arab region, and ability to design accordingly.
Operational Considerations
- This is a retainer-based consultancy, expected to deliver a minimum number of assets per month (to be agreed during contracting), with the flexibility to accommodate additional content requests during peak periods.
- The content designer may be asked to work outside standard hours on occasion to support urgent communication needs.
- Work will be conducted remotely, with regular in person check-ins.
- The internal team at MAGENTA will provide branding guidance, quality control, and access to design files or templates.
How to apply
Instructions to Submit Applications
MAGENTA requests that interested individuals submit an application including:
- CV or portfolio highlighting relevant experience with Arabic-language social media in the MENA region.
- A monthly retainer fee, based on the estimated scope and volume of deliverables (see table above).
- Unit rates for additional design assets beyond the baseline retainer.
- Relevant references or previous campaigns managed.
- This assignment is expected to take place over 12 months.
Applications should be submitted to mustafa@magentaconsulting.org and khaled@magentaconsulting.org with raya@magentaconsulting.org in copy, with the subject “Social Media Manager Application”. Applications must be submitted by 18 July 2025, 5:00pm Amman time.