Join MSF OCG as a Digital Marketing Officer!
We are looking for passionate individuals ready to contribute to our humanitarian mission.
Discover below the details of the position and the qualifications we are looking for.
Inclusivity and Diversity at MSF
Your qualifications and experience do not exactly match all the requirements?
At MSF OCG, we are committed to fostering an inclusive culture that supports and amplifies the diverse voices of our staff. We strive to create work environments where teams of people with varied backgrounds, characteristics, perspectives, ideas, and experiences collaborate to advance MSF’s social mission and improve outcomes for our patients and the communities we work with.
We understand that some people may hesitate to apply if they don’t meet all the job requirements. Research shows this is especially true for women. If you believe your profile is a good fit for this position, we encourage you to apply, even if you don’t meet all the listed qualifications.
We encourage applications from people of all genders, ages, sexual orientations, ethnicities, origins, religions, beliefs, disabilities and all other characteristics of diversity.
MSF does not tolerate any sexual exploitation or abuse, any form of discrimination or harassment, including sexual harassment. All selected candidates will be subject to reference checks.
Context & Mission
Doctors Without Borders is an independent international medical and humanitarian organization that provides care to people in need, to people affected by natural or man-made disasters and to victims of armed conflict, without discrimination and without regard to race, religion, beliefs or political affiliation (MSF Charter).
The Digital Marketing Officer is a key member of the MSF Switzerland marketing team, dedicated to fundraising activities and donor communications. Reporting to the Marketing Team Coordinator, this position plays a vital role in supporting the online fundraising strategy. The goal is to acquire new donors, strengthen the engagement of existing donors, and maximize private revenue through the internet and innovative digital technologies.
In collaboration with other members of the marketing team and in accordance with the annual action plan, the Digital Marketing Reinforcement Officer implements digital actions to recruit new donors and to maximize donor engagement, improve campaign effectiveness, and contribute to MSF’s revenue growth.
The Digital Marketing Support Officer is also responsible for managing and optimizing donor journeys in our CRM.
Main responsibilities
Main responsibilities
- Implements the annual digital activities plan.
- Strategic thinking and proposals for digital actions related to offline campaigns for acquisition, loyalty, reactivation of donors, but also for the development of bequests.
- Proposes ideas and tests to achieve objectives, improve our donor knowledge, and optimize results.
- Proposes and monitors the budget allocated for activities related to its scope of activities.
Digital campaigns
- Working closely with the project managers of the direct marketing team and the data analyst:
- Participates in the development and optimization of online strategies for donor acquisition, retention and reactivation, notably using Customer Insight to develop donor touchpoints and journeys.
- Participates in the brainstorming for the definition of the strategy related to 360 campaigns and implements the digital versions of offline campaigns for distribution on various digital channels (emailing, QR codes, social networks).
- Optimize email design to maximize recurring or one-off donations and donor engagement.
- Implements digital projects and actions to support fundraising activities defined in the annual action plan. This includes creating and optimizing landing pages as well as updating content on MSF’s institutional website.
- Implements the digital strategy and actions for the promotion of legacies and inheritances, including through the implementation and management of specific Donor journeys.
- In close collaboration with the relationship marketing project managers, defines and implements actions and campaigns within the framework of the peer-to-peer platform usage strategy.
Managing the Donor Journey in the CRM
- As part of existing strategies, develop and implement automated donor journeys.
- Ensures and guarantees a smooth and consistent management of the donor journey in the CRM, integrating data and interactions to offer an optimal donor experience.
- Use automation tools to personalize and enrich donor journeys.
Analyses
- With the support of the digital analyst, analyze the performance of digital fundraising activities (conversion rate, click, unsubscribe etc.), particularly on the activities for which he or she is in charge.
- Recommends and implements adjustments and improvements.
- Documents knowledge gained from best practices and tests performed, to capitalize on learnings and improve the effectiveness of future campaigns.
Advertising Strategy
- May be required to manage advertising campaigns on Facebook and other social platforms to promote MSF actions in order to support fundraising activities throughout the year in connection with the actions of the POA.
Emergency digital marketing (acquisition)
- Quickly activate digital marketing actions dedicated to acquiring new donors (website, email campaigns, Twint campaigns, paid campaigns, social networks) during humanitarian emergencies.
- Deploy and optimize messages, content and donation journeys designed in accordance with defined marketing objectives, consistent with MSF’s operational response.
- Continuously analyze and optimize the performance of emergency digital actions in order to maximize the recruitment of new donors and the effectiveness of campaigns within tight deadlines.
Coordination transversale
- Works closely with the digital team to ensure seamless integration of online fundraising activities, as well as alignment with MSF’s overall digital strategy.
- Works closely with the Fundraising System Unit team to ensure accurate coding of digital actions and guarantee that all data synchronizes correctly with our CRM, thus facilitating donation tracking and results analysis.
- Works closely with the digital and direct marketing analyst for the analysis and monitoring of activity results.
Communication & Interpersonal Skills
- Participates in working groups at the service, department and international level.
- Where appropriate, participation in brainstorming sessions and creative meetings with other departments.
- Handles any activity requested by the marketing team coordinator or the head of the public fundraising team.
- Attends staff meetings and participates in office-wide discussions to help share information between all departments.
- Stay informed about important MSF topics so you can contribute to the organization’s ongoing development.
- Keeps abreast of emerging technologies and trends in digital fundraising to drive innovation and efficiency within the fundraising unit.
- Participate in MSF’s international community of practice for digital fundraising and collaborate with other MSF sections to exchange relevant knowledge and experiences on online fundraising
Desired profile
Education
Essential:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
Experience
Essential:
- Minimum 3 years of experience in digital marketing
Desiree:
- Minimum of 3 years of experience in customer or donor retention
- Previous experience in an NGO
Technical Skills
- Solid practical experience with Customer Insight and Microsoft Dynamics
- Solid practical experience with Google Ads, Meta Business Suite, and web analytics tools
- Strong understanding of SEO, SEM, PPC, email and social media marketing.
- Solid knowledge of web development (HTML, CSS, JS)
- Experience with CRM and other digital platforms and tools, such as email marketing, donation platforms, and webhooks.
LANGUAGES
- Essential: French, English
- Desired: German
Personal qualities
- Proven experience in developing and executing successful digital acquisition campaigns.
- Familiarity with prospect and donor journey mapping and with conversion optimization techniques.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Knowledge of customer relationship management (CRM) systems and marketing automation tools.
- To be up-to-date with the latest trends and best practices in digital marketing and fundraising.
- Ability to manage multiple projects simultaneously and meet deadlines in a constantly evolving environment
Working conditions
- Full-time position (100%) (40 hours/week)
- Fixed-term contract of 10 months
- Workplace: Geneva
- Ideal start date: 01.04.2026
- Gross monthly salary (at 100%): from CHF 7,281.- to CHF 8,384.- (salary depending on equivalent experience and internal salary scale).
- Paid vacation: 25 days per year, pro rata temporis, plus Swiss public holidays falling during the term of the contract.
- Pension fund: contribution to the pension fund (2nd pillar-LPP) covered at a rate of 3/4 by MSF and 1/4 by the employee.
- Relocation assistance in the event of a move from another country to Switzerland.
How to apply
Candidates are invited to submit their application only via our recruitment platform, respecting the following conditions.
- CV (maximum 2 pages)
- Cover letter (maximum 1 page)
- The documents must be written in French or English.
The deadline for submitting applications is set for March 8, 2026.
Please note that we reserve the right to close this offer earlier if we receive a sufficient number of quality applications.
Applications will be treated confidentially ( https://www.msf.ch/travailler-avec-nous/declaration-confidentialite-candidates-msf-suisse ).
Only shortlisted candidates will be contacted.
We do not wish to use the services of recruitment or placement agencies.