DIGITAL MARKETING INTERN at Micro Enterprises Support Programme Trust

About MESPT

Micro Enterprises Support Programme Trust (MESPT) was established in 2002 by the Government of Kenya and European Union. EU later relinquished their position to the Royal Danish Embassy in Kenya, Ministry of Foreign Affairs of Denmark (DANIDA) through a Trust Deed of 2013.

The Trust is a development organization with a purpose to grow small holder farmers and Agri SMEs to increase productivity, incomes and enhance competitiveness for job creation especially for youth and women. This is achieved through capacity building which includes skills development, technical support, business advisory, financial and market linkages.

Our focus is to facilitate support and provision of integrated financial and business development services for small holder farmers and Agri SMEs in Kenya. This is aimed at enabling beneficiaries to access finance, increase agricultural productivity, agro-processing, and access markets/ trade opportunities. For over a decade, MESPT has partnered with development agencies, donors, and investors to build the capacity of the business services sector and the agricultural sector in Kenya through a unique tripartite business model that links Farmers, Agri- SMEs, and Financial Institutions – creating linkages along value chains.

Role Overview

MESPT is offering an internship opportunity for a young university graduate interested in Digital Marketing. The purpose of this exercise is to provide an opportunity for the graduate to apply the academic skills acquired, in a real work environment; in the development, designing, and implementing digital communication outreach content and promotional campaigns to boost brand engagement and enhance awareness.

Duties and Responsibilities

• Work alongside the Corporate Communication team to create a plan for social media strategies monthly.
• Assist in the growth of the brand by raising awareness through various social media platforms
• Monitor postings to ensure brand message is constant from the terminology used to images posted
• Aid in the daily aspects of promoting the businesses campaigns
• Interact with followers and potential customers by communicating and answering questions through the company’s social pages
• Assist in implementing plans to increase followers on popular social media websites such as Twitter, Facebook, YouTube, and LinkedIn
• Compiling and distributing monthly news stories
• Compile MESPT’s work/ initiatives to a quarterly e-newsletter
• Assist with the design and execution of social media content
• Help create and distribute content such as blogs, infographics, videos and press releases on social media and traditional news outlets
• Track social media engagement to identify high-performing ideas and campaigns for scalability
• Provide regular feedback on insights gained from digital/social media engagement.
• Support corporate communications and technical team to livestream events online
• Support in placing online/ digital adverts when need arises.

Qualifications **

• Must have successfully completed their undergraduate degree in public relations, journalism, marketing, or related field, completed within the last two years.
• Knowledge and exposure in digital marketing.
• Knowledge of video and picture editing.
• Familiar with multi-social posting through programs such as Hootsuite and HubSpot.
• Comfortable with working with Microsoft Office and Adobe Suites.
• General knowledge of Search Engine Optimization and internet ranking for web content.
• Demonstrable skills in analytical thinking, communication, and research;
• Excellent knowledge of English with fluency in speaking, reading, and writing.
• Ability work alongside a diverse group of employees and simultaneously work toward many company initiatives at once.

To diligently perform your duties, these responsibilities will require a flexible approach including working outside the usual working hours. The suitable candidate should be prepared to perform other additional duties if called upon to do so.

Terms of Appointment:

Duration of the internship is three months. The successful intern is required to work full-time during office hours.