Digital Marketing Officer at Space for Giants

About Us

Space for Giants is an international conservation organisation, based in Africa, founded in 2011. Our mission is to protect the natural ecosystems on which Africa’s large wild animals depend, ensuring they are valued by local people. We currently work in 11 countries across Central, East and Southern Africa, focusing on some of the most pressing challenges facing the conservation of mega fauna today. We have three thematic pillars of work to achieve our mission which are: 1) The protection and management of natural ecosystems and associated value creation for local citizens; 2) Combating the illegal wildlife trade; and 3) Promoting Human-Wildlife Coexistence. We pride ourselves on our highly collaborative approach with national governments, recognising the importance of being relevant to elected leaders and their constituents, striving to ensure that our conservation work is aligned with their priorities. Grounded in world class science, we bring high quality technical expertise and experience to inform and deliver our conservation programmes, wherever we work. We also pride ourselves on being adaptable and nimble to respond quickly to emerging opportunities and evolving challenges in a very dynamic space.

We have grown rapidly since we were founded, from working to study, protect and manage elephants in a single landscape in central Kenya to engaging in policy and strategy development across international, national and landscape-levels. In response and to better position Space for Giants for current conservation challenges and opportunities, we developed a new five-year strategic plan in 2021. This broadened the focus of the organisation beyond African elephants, which are still an anchor and symbol for our work, to the critical ecosystems on which they and other large wild animals, and indeed all of us, depend. To read more visit: www.spaceforgiants.org

Scope of Work

Space for Giants is looking for a highly motivated and personable individual to support the execution of the overall marketing strategy and implementation, with a strong focus on digital channels and systems. Experience working in the conservation or non-profit sector is highly desired.

Key responsibilities

Play a critical role in executing overall marketing and communications strategy, including overall systems support, monitoring metrics, and sharing data-driven results. Specifically:

• Provide technical systems support for main organizational communications and fundraising systems:
• Salesforce, donor and audience CRM, including account management of our technical implementation partner
• Manage Space for Giants website and DonorBox
• Company website including newsletter sign-ups and Donorbox payment processing
• Google Analytics and Google Ads Grant to ensure we are maximising ROI
• Pardot including email management
• SEO (including back-links etc)
• Define, execute, analyze, and optimize A/B and multivariate tests on social media marketing channels, websites and search engines.
• Regular digital engagement with followers to help build our community of supporters:
• Manage day to day outreach, 1:1 with individual givers through online and offline channels including phone, email, skype, FaceBook, WhatsApp, WeChat; refer to team members when personalized follow up needed to personally thank and cultivate individual donors.
• Provide Marketing & Comms team with online donor information and analytics to help target online campaigns and mechanisms for people to donate.
• Help plan and execute digital fundraising campaigns and acquisitions:
• Work closely with both Marketing & Communications and Fundraising teams to help cultivate online donors
• Research potential of donors to better understand individual donor capability and interest; flag and cultivate those donors with potential to give above $5k/year
• Personally thank and engage with donors to help deepen their sense of connection and ongoing support
• Contribute innovative tactics and ideas for digital engagement for key audiences
• Gather and regularly update project monitoring templates and analytics reports to support monitoring, measurement and evaluation of fundraising efforts and digital engagement.

Minimum requirements

• Minimum four years experience in the non-profit sector or relevant conservation sector
• Proven experience of delivering successful integrated digital marketing campaigns from concept to execution.
• Experience with digital systems and databases, SEO and social media engagement.
• Fluent in English with exemplary written and communication skills, ideal to also have French and/or Portuguese
• Demonstrated ability to manage projects, maintain attention to detail and meet deadlines.
• Candidate must be highly motivated and organised
• Ability to multitask and handle a fast paced environment and work well with a small team, goal orientated, highly flexible and adaptable to change

Place of Work

Nanyuki, Kenya

Reporting and Delivery

The position will report to Marketing and Communications Team Lead

Targeted start date

ASAP **