RFP – Data Collection Agency At Magenta FZE

Terms of reference for the recruitment of a data collection firm

As part of the project: Improving the nutrition of school-age children in Tunisia and promoting responsible consumption“ commissioned by the World Food Programme WFP, OGILVY Paris and MAGENTA are responsible for conducting a monitoring and evaluation campaign which aims to understand whether the campaign has an impact (or a potential impact) on changing key behaviors (promotion of healthy meals at home, promotion of balanced lunches and snacks at school, and reduction of bread waste).

This project aims to improve nutrition and food consumption mainly among school-age children, aged six to twelve.

Campaign channels:

1. Sitcom broadcast on a national television channel.
2. Social media campaign.
3. School activation (5 schools).

Objectives of the Monitoring and Evaluation Study:

The objective of the evaluation is to understand whether the campaign has an impact (or potential impact) on changing key behaviours (promoting healthy meals at home, promoting balanced lunches and snacks at school, and reducing bread waste).

Deliverables:

Lot 1: Quantitative study

• 2,400 15-minute quantitative telephone interviews with nationally representative mothers with children aged 5 to 13.
• The first 1000 are due to be collected in September.
• The following 1400 are to be collected in December: 1000 nationally representative mothers with children aged 5-13 / 200 must have watched the sitcom IR 25% // 200 must have seen the social media content IR 8%.

Lot 2: Longitudinal panel

• 50 families with children ages 5-13 to participate in a longitudinal panel where they will receive tasks via phone – 3 or 4 tasks per week for 5 weeks. We are only looking for recruitment, incentives and community management; MAGENTA will provide the technology tools to ensure interactions with participants. Incentives must include the cost of data.

Lot 3: School activation

• Recruit 200 participants with children aged 5-13 in the schools where the activation takes place (approximately 5 schools, pre-identified by the client) and conduct 10-minute telephone interviews with them in December: recruitment list that MAGENTA will provide from the parents of the school.

Ethical considerations

The data collection partner will be provided with training protocols to ensure that all interviewers have the necessary tools to ensure the protection and dignity of respondents/participants.

In order to observe an ethical and human rights-based approach, the research team will ensure that these aspects are taken into account during data collection and analysis. The study will align with the UNICEF Procedure on Ethical Standards for Research, Evaluation, Data Collection and Analysis (2015).

As the data collection agency, MAGENTA will follow a ‘Do not harm’ approach. This approach requires that all potentially harmful side effects are considered throughout the project, particularly those involving children. When conducting the research, the team will apply specific ethical considerations to ensure a human rights-based approach throughout the study process. The research team hereby aligns with the UNICEF Procedure for Ethical Standards in Research, Evaluation, Data Collection and Analysis (2015). All data collection from children will be conducted in accordance with the UNICEF Guidelines on the Ethics of Research Involving Children (2013) and ESOMAR, with additional reference to Practical Ethics in Social Research with Children and Families in Young Lives (2013), by Virginia Morrow. These guidelines cover appropriate protocols for recruitment, prior parental consent, dissemination of reports and/or supporting data, and anonymity of respondents. As part of their training, all researchers and interviewers will be provided with guidelines and protocols to ensure the protection and dignity of children at all times.

Dates

Basic Survey:

September: Collection of the first 1000 quantitative interviews with nationally representative mothers with children aged 5 to 13.

Final Survey:

December: Collection of the remaining 1400 quantitative interviews.

Longitudinal Panel:

3 Weeks during the Sitcom: Carrying out panel activities.

2 Weeks, 1 Month Later: Continuation of panel activities.

Activations in School Environments:

December: Conducted 200 quantitative interviews (10 minutes each) with participants in school activations.

Deliverables

The data collection partner will be responsible for producing the following deliverables:

Deliverable 1: Results of the quantitative study in the form of an Excel file.

Deliverable 2: Recruitment of participants for the longitudinal panel and management of the community, ensuring participant engagement and sharing of results in the form of a detailed report.

Deliverable 3: Results of the school activation survey, presented in Excel file format.