Senior Digital Communications Officer At International Alert

This is an exciting opportunity for an experienced and creative digital communications professional to join International Alert’s global Communications team.

The role will shape and guide Alert’s digital strategy, building our online profile and reaching our target audiences through engaging and accessible content across our global social media channels, website and newsletter.

They will lead on identifying, setting and monitoring the digital priorities for the global Communications team, in support of the communications strategy. And they will collaborate with our country, regional and policy teams to help them communicate about peacebuilding in the places we work and on key topics such as the climate crisis, women’s and LGBTIQ+ inclusion, and ensuring peaceful economies.

The role will have a particular focus on managing our global social media channels and engagement, managing our global website and leading on our digital marketing, including our newsletter and social media advertising.

The successful candidate will be a creative and experienced content creator, with a talent for engaging audiences online and presenting complex ideas in an engaging and accessible way. They will be organised, with experience of digital project management and planning and managing multiple digital platforms, including social media channels and email newsletters.

They will also be someone who would relish the opportunity to work with people based across the globe, with the ability to build relationships with colleagues from a range of backgrounds.

Role duties and responsibilities:

Oversee our digital strategy

• Lead on identifying, setting and monitoring the digital priorities for the global Communications team, in support of the communications strategy.
• Advise programme teams and global staff on how to use digital communications to meet their objectives and reach their target audiences.
• Take the lead on communications plans for specific projects.
• Monitor and share key metrics to help inform our approach to digital communications.
• Stay abreast of the latest digital trends and approaches.

Manage our social media channels

• Manage our global social media channels and engagement.
• Produce high-quality and engaging social media posts about our work.
• Create images and video content for our social channels, and branded templates for country teams to use.
• Champion the use of social media among colleagues to help further their objectives.
• Advise and support our country and regional teams on using and setting up national social media channels.
• Use analytics to inform our use of social media.
• Manage the social media content schedule.

Manage our website

• Manage our global website using the WordPress CMS.
• Project manage ad hoc and longer-term development changes to the website.
• Manage the relationship with our external web support agency.
• Ensure the top-level webpages are engaging and kept up-to-date.
• Liaise with external translators to ensure consistency across our language sites.
• Ensure the website is optimised for SEO and that content editors follow good practices.

Lead on digital marketing

• Lead on the production of our newsletter via Mailchimp.
• Lead on and deliver social media advertising across our social media channels.
• Support country teams with their use of digital advertising via their social channels when needed, for example by providing trainings or support with in-country digital agencies.
• Maintain the Google Ads grant to ensure it is used effectively and efficiently.

Support on content creation

• Write and edit stories, blogs and videos about our work when needed.
• Support programme teams with the production of video and other multimedia content about their work.

Contribute to the effective working of the team and Alert generally

• Lead on the delivery of periodic webinars, including setup, promotion and running.
• Provide occasional training to staff on key subjects relating to your role.
• Collaborate with peer networks and coalitions.
• Maintain relationships with programme teams to ensure regular collaboration.
• Contribute to team-wide communications and knowledge management.
• Participate in organisation-wide events and discussions on related topics/projects.
• Any other tasks as may be reasonably required.

Please note that the above are just some of the role requirements. For the full role requirements, please read the job description here.