About FHI 360:
With a global presence spanning over 70 countries, FHI 360 brings together a diverse team of experts across various disciplines to address complex and interconnected development challenges. Grounded in our commitment to fostering sustainable human development, we strive to empower individuals and communities worldwide.
EpiC Project – Regional Youth Innovation Academy 2026: Scale-Up Workshop
Meeting Targets and Maintaining Epidemic Control (EpiC) project, implemented by FHI 360, funded by the U.S. Department of State, is dedicated to achieving and maintaining HIV epidemic control. EpiC is led by FHI 360 and draws upon local, regional, and international resource partners to provide technical assistance, as well as global resource partners who bring unique capacities.
The Young At-Risk Population initiative by the EpiC Project is an initiative that aims to increase the uptake of HIV testing and PrEP among sexually active young adults aged between 15-24. In March 2026, the EpiC Thailand, EpiC Philippines offices, in partnership with Free to be YOUth along with private sector communications agency GUGMA, convened 30 youth leaders across Southeast Asia for the Beyond Horizons: Regional Youth Leaders Academy in Manila, Philippines. The initiative established a regional youth campaign concept focused on human-centered, status-neutral digital messaging across three core pillars: HIV Testing, Prevention, and Treatment.
Following the academy, country teams participated in a post-bootcamp online coaching phase (April–July 2026) to adapt the regional campaign into country-level digital campaign. Each country launched its own localized country campaign tailored to community needs while utilizing unified regional campaign hashtags to maintain regional cohesion.
High-Yield Countries:
- Indonesia achieved an exceptional HIV case-finding rate and PrEP initiation from their online campaign, demonstrating highly effective online-to-offline (O2O) conversion among their target audience.
- Thailand (MPLUS Foundation) generated over hundred clinic visits resulting in high confirmed HIV-positive cases finding rate) as well as PrEP initiations.
Low-Conversion & Implementation Bottlenecks
- Burma faced barriers because HIV service delivery is primarily restricted to central government facilities that clients are reluctant to access, limiting O2O conversion.
- Cambodia, and Laos launched campaigns and demonstrated improvement in digital reach, but lower-case finding rates and lower PrEP uptake than anticipated compared to other countries due to ongoing learning curve in optimizing their digital campaign to tailor with local context.
- Philippines encountered institutional and administrative delays, resulting in no active campaign launch despite strong baseline capacity.
Building on the skills acquired from the first Regional Youth Leaders Academy in Manila, which sought to move beyond content sharing toward strategic demand creation for HIV services, EpiC Thailand will convene an the 2nd Regional Youth Leaders Academy featuring intensive hand-on learning sessions where participants will apply lessons learned to enhance their country-level campaigns to further increase case finding and PrEP uptake. This workshop will convene youth delegates, technical experts, implementation partners, and private sector advisors to evaluate performance, and optimize campaign models for FY2027.
Workshop Objectives:
The objective of this workshop is to drive concrete clinical outcomes at the country level. By applying lessons learned across countries during the pilot phase to assist participating countries in refining their digital demand generation strategies to drive high HIV case finding and PrEP uptake, the workshop directly supports EpiC country workplans across all participating U.S. Embassy Missions
- Evaluate Pilot Data: Analyze campaign metrics (reach vs. clinic conversions, case finding yields, PrEP uptake) from the April–July 2026 pilot across all six participating countries.
- Facilitate Lesson Sharing: Replicate and/or adapt high-yield approaches from successful models to low-conversion countries.
- Refine Video Media Products: Conduct intensive hands-on creative sessions to re-script, edit, and polish existing country-level video content, incorporating strong opening hooks, direct-response service offers, PrEP promotion, and clear booking calls to action (CTAs)
- Develop FY2027 Country-level Digital Campaign Plans: Formulate ready-to-launch FY2027 campaign workplans for all six countries.
Workshop Format:
To maximize available time during the 3-day workshop, participating country delegations will complete a Pre-Workshop Assignment and during the workshop will focus on:
- Evaluating Pre-Workshop Assignment: Review country pilot data and media performance to identify key factors that drove case finding and PrEP uptake, while addressing conversion drop-offs.
- Rapid A/B Hook Testing for Media Efficiency: Producing 1-2 core video messages with 2–3 distinct 3-second opening hooks to test audience responses.
- Select and recognize the highest-converting social media asset produced and tested during the 24-hour evaluation window.
Target Audience (60 Participants):
Each participating country will send up to 5 representatives, including youth leaders, digital content creators, online counselors, outreach workers, and EpiC staff.
• Cambodia
• Laos
• Burma
• Indonesia
• Philippines
• Thailand
• U.S. Department of State (Bangkok)
Expected Outputs of the Workshop:
- Regional Digital HIV Performance Report: A report comparing conversion metrics from previous countries campaigns across all six participating countries, highlighting lessons learned, and identifying successful practices through sharing of country-level performance
- A/B Tested Video Media Products Ready to Launch: Refreshed short-form video assets (Reels/TikTok format) featuring improved 3-second opening hooks, positioning of facility services, PrEP messaging, and clear booking CTAs
- Completed FY2027 Country Campaign Workplans: Fully developed, data-informed country-level campaign plans featuring target case-finding yields, PrEP conversion goals, platform distribution strategies, and M&E frameworks.
Required Tasks from Vendor:
The selected vendor will provide end-to-end support for the workshop, including planning and coordination, technical training and co-facilitation, coordination with the MC/moderator and relevant stakeholders, development of required workshop materials, and preparation of the post-workshop report and campaign results analysis. but are not limited to the following:
- Planning, Coordination, and Pre-Workshop Assignment for Participants:
- Support the development and finalization of the workshop agenda in consultation with FHI 360 and relevant partners.
- Coordinate with the EpiC project team, hotel venue, speakers, MC/moderator, and other relevant stakeholders to ensure all logistical, operational, and technical arrangements are completed on time.
- Provide ongoing coordination and administrative support throughout the workshop preparation and implementation.
- Serve as the primary coordination focal point among FHI 360, the hotel, speakers, and other key stakeholders to ensure smooth workshop implementation.
- Provide relevant pre-workshop templates/tools to participants such as target audience data/persona to maximize training sessions, and social media production efficiency.
- Provide Training, Recommended Training Topics and be Co-MC/Facilitator
- Co-facilitate the overall workshop with EpiC Thailand/FHI 360, including serving as speakers and facilitators during assigned sessions, guiding discussions and interactive activities, and ensuring sessions follow the agreed agenda and timing.
- Provide technical input, coaching, and learning sessions on digital social media production (VDO/Reels/TikTok, etc.) for HIV-related campaigns to improve conversion rates, HIV testing uptake, HIV-positive case finding, and PrEP uptake.
- Provide guidance on data-driven target audience analysis, media production and deployment planning for the next six months, and effective hook messages and calls to action (CTAs), including A/B testing or other appropriate approaches.
- Provide support in digital social media productions including but not limited to studio sourcing, and media production tools.
- Identify and coordinate with a suitable MC/moderator, provide a comprehensive briefing, and work closely with the MC before and during the workshop to ensure smooth transitions and effective time management.
- Coordinate the development of workshop materials required for the sessions, including presentation materials/templates, backdrops, lanyards, name tags, signage, and other relevant materials.
- Note taking the key takeaway, recommendation, and next steps emerge from the workshop.
- Best social media product with high conversion rate nominated
- Provide post-workshop report
- Prepare and submit a post-workshop report summarizing workshop implementation, key discussions, outcomes, and recommendations.
- Analyze media campaign results and key learnings from the workshop and campaign implementation.
- Provide recommendations and planning for future campaign deployment and improvement.
Responsibilities and Costs Covered directly by FHI 360.
- Participant travel, airfare, lodging arrangements, and per diem expenses.
- Workshop venue sourcing and contracting.
- Simultaneous interpretation and equipment services.
- Professional event photographers
Vendor Eligibility and Legal Qualifications.
- Registration: Must be a legally registered company or organization in Thailand authorized to operate and provide consulting/event management services.
- Tax Compliance: Must be able to issue official Tax Invoices (ใบกำกับภาษี) under Thai Revenue Department regulations. All financial proposals must explicitly state applicability of 7% VAT and Thai Withholding Tax (WHT).
- Language Proficiency: Key trainers, facilitators, and the MC/moderator must possess full professional working proficiency in English.
- Intellectual Property: All raw video files, final edited assets, training materials, frameworks, templates, and reports produced under this assignment remain the exclusive property of FHI 360 and the EpiC.
Deliverables:
The work of the organizer team will involve a number of deliverables related to workshop planning and coordination, technical training and facilitation, workshop materials development, and post-workshop reporting and campaign analysis. The deliverables will include but not limited to the following materials and services:
Activity
Deliverables
Payment (THB)
Due date
- Pre-Workshop Materials (30%)
Submission of:
- Finalized workshop agenda and format
- Facilitator, trainer, and MC/moderator roster
- Designed backdrop, lanyard, badge, and signage templates
- Pre-workshop participant data & persona worksheets
September 29, 2026
2. Workshop facilitation, moderation, and technical input and coaching, and workshop materials design and development: (40%)
Delivery of training sessions and submission of:
- Training presentations/templates (delivered 1 week prior to workshop)
- On-site session worksheets and technical production support
- On-site event coordination and note-taking
- Selection of top-performing A/B tested video asset
October 1, 2026
3. Post-Workshop Report and Media Campaign Results Analysis (30%):
Submission of:
- Comprehensive post-workshop report
- Regional media campaign results analysis
- Summary of FY2027 campaign deployment roadmap for participating countries
October 2026
Total 100%
How to apply
Submission Requirements:
Interested vendors must submit the following:
- Technical Proposal:
- Approach and methodology for the project
- Description of the tools and technologies that will be used
- Vendor Background and Experience:
- Proven track record in workshop organizing, particularly for internation NGO.
- Strong portfolio demonstrates examples of similar projects completed.
- Team Composition:
- Key team members, their roles and relevant experiences.
- Budget:
- Estimate budget breakdown, including consultant fees, other relevant costs, and final total fixed cost.
Submission Deadline:
Proposals must be submitted no later than September 15, 2026, to the following email address: Procurement.EpiC.TH@fhi360.org.
Evaluation Criteria:
Proposals will be evaluated based on the following criteria:
- Proposed Approach: 50%
- Relevant experience: 30%
- Total cost: 20%
Contact Information:
For inquiries or clarification regarding this RFP, please contact Sorawit Amatavete via email at SAmatavete@fhi360.org.
Disclaimers and FHI 360 Protection Clauses:
- FHI 360 will not compensate offerors for preparation of their response to this solicitation.
- Issuing this solicitation is not a guarantee that FHI 360 will award a subcontract.
- FHI 360 reserves the right to issue a subcontract based on the initial evaluation of offers without discussion.
- FHI 360 may choose to award a subcontract for part of the activities in the solicitation. FHI 360 may choose to award subcontracts to more than one offeror for specific parts of the activities in the solicitation.
- FHI 360 may request from short‐listed offerors a second or third round of either oral presentation or written response to a more specific and detailed scope of work that is based on a general scope of work in the original solicitation.
- FHI 360 has the right to rescind a solicitation or rescind an award prior to the signing of a subcontract due to any unforeseen changes in the direction of FHI 360’s client, be it funding or programmatic.
- FHI 360 reserves the right to waive any deviations by offerors from the requirements of this solicitation that in FHI 360’s opinion are considered not to be material defects requiring rejection or disqualification; or where such a waiver will promote increased competition.
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