Issued on: 7th April 2026
Solicitation Number: RFP/MAY/26/50231
For: Pathfinder International
Quotes Deadline: 13th May 2026
Background
The Smart Advocacy for Strategic Action (SASA) project is built on the fundamental principle that no mother, child, or baby should die of a preventable cause. To realize this vision in Nigeria, political commitments to health must be consistently matched by fiscal action. Currently, a critical gap exists between the formal allocation of budgets and the actual release of funds for life-saving commodities. While high-level commitments are often documented, the visibility of these issues, the degree to which they are perceived as urgent, non-negotiable priorities by decision-makers, can fluctuate. This lack of sustained salience leads to administrative delays in fund releases, resulting in preventable commodity stockouts that directly endanger maternal and neonatal lives.
Rationale for the Firm
To address these challenges, SASA is shifting from traditional awareness-raising toward a model of strategic advocacy that creates ambient social accountability. By engaging “Nano-Influencers” creators who are deeply integrated into the digital and social networks of policy actors, this firm will bridge the gap between community-level stockouts and high-level budget holders.
The objective is to utilize the first half of 2026 as an accelerated execution window to institutionalize health financing gains. By elevating the public and social visibility of commodity security, we aim to ensure that FP/MNCH funding remains a top-tier priority. This approach moves beyond general information sharing to focus on increasing the social responsiveness of decision-makers, making the timely release of budgeted funds a central benchmark of successful governance and social responsibility.
Purpose of Assignment
- The firm will design and facilitate a 3-month digital advocacy campaign to:
- Utilize nano-influencer networks to ensure FP/MNCH commodity security is perceived as a critical development indicator by government stakeholders.
- Connect real-time community stockout data to the need for timely budget releases, creating a narrative of social responsibility for decision-makers.
- Amplifies community voices and lived experiences
- Reaches and influences target audiences across Kaduna, Kano, Lagos, Jigawa, and Gombe
Assignment Title: Short-term Engagement to Facilitate a Nano-Influencer–Led Campaign to Strengthen Issue Salience and Social Accountability on FP/MNCH Commodity Financing and Security
Location of Assignment: Nigeria.
Program: Programs and Impact – NCO
Dates of Assignment: May to August 2026 (12 weeks)
Description of Assignment:
The firm will:
- Identify and onboard 22 nano-influencers across target states (minimum 5 per northern state and 2 from Lagos), ensuring selection is based on community credibility, active digital presence (especially Facebook/TikTok), and alignment with health and social development messaging.
- Co-facilitate a 3-day co-creation workshop with selected nano influencers and develop key advocacy messages aligned with Pathfinder priorities.
- Coordinate influencers through the phased campaign and produce a minimum of 3 content pieces per month over 3 months, delivering at least 198 original content pieces across platforms.
- Deliver a campaign reaching a minimum of 3.2 million unique accounts, with consistent engagement (likes, shares, comments, saves) and at least 20–30 high-performing posts monthly.
- Track key performance metrics (reach, impressions, engagement, content performance) and conduct periodic influencer debriefs and content reviews.
Deliverables:
- A comprehensive list of selected nano-influencers (22 total) including names, contact details, social media handles, and a brief mapping of their reach and relevance across target states.
- Delivery of a co-facilitated workshop and establishment of a trained network of nano influencers.
- A campaign content strategy and messaging framework, alongside the production and publication of a minimum of 180–198 original content pieces across platforms.
- A campaign performance dashboard (including midline updates) tracking reach, engagement, and accountability signals, serving as real-time intelligence for programme adaptation and advocacy.
- A comprehensive final report capturing performance metrics, key insights, and recommendations, including:
- Documented evidence of official responses (e.g., statements, actions, commitments)
- Community behaviour changes signals and MNCH innovation awareness/adoption
- Field-validated evidence demonstrating the impact of communication efforts
Payment Modalities:
- Upon signing of the contract: 50% payment
- Upon submission and approval of the contents, 30% payment
- Upon submission of the campaign report: 20% payment
Eligibility/Scoring criteria:
- Relevant educational background in Communications, Marketing, Digital Media, Public Health, Development Studies, or related field – 15%
- Minimum 5–7 years’ experience in digital communications, social media campaign management, or behaviour change communication (BCC/SBCC) – 20%
- Demonstrated experience managing influencer or creator-led campaigns, particularly nano/micro-influencers, including recruitment, coordination, and performance tracking – 20%
- Proven track record in developing and executing digital campaigns that achieve measurable reach and engagement (with examples/portfolio required) – 15%
- Experience working in public health, development, or social impact campaigns, particularly in areas such as RMNCH, family planning, or immunization – 10%
- Strong content strategy and storytelling skills, including ability to translate technical issues into relatable, audience-driven messaging – 10%
- Experience working in Northern Nigeria or similar contexts, with understanding of local dynamics, language, and audience behaviour (an asset) – 5%
- Monitoring, evaluation, and reporting capacity, including ability to track digital performance metrics and link them to behaviour change insights – 5%
Withholding taxes will be deducted from all payments. Pathfinder International reserves the right to award the contract in part or in whole to the firm.
Pathfinder International invites proposals from qualified firms for professional services to provide for a Short-term Engagement to Facilitate a Nano-Influencer–Led Campaign to Strengthen Issue Salience and Social Accountability on FP/MNCH Commodity Financing and Security
Quotes Deadline
All written responses to this RFP must be received by Pathfinder no later than 5:00 PM on May 13, 2026.
Please email the proposal and other information directly to the procurement email: nigeriaprocurement@pathfinder.org
Inquiries
If you have any questions/inquiries, please e-mail nigeriaprocurement@pathfinder.org no later than 10:00 a.m. May 12, 2026 As a part of this RFP process.
Payment Terms
We anticipate entering into a fixed price agreement with the selected service provider. Payments will be made according to deliverables upon receipt of services.
Evaluation Criteria
In evaluating the proposals, Pathfinder International will seek the best value for money rather than the lowest priced proposal. Pathfinder will use a two-stage selection procedure:
- The first stage will evaluate the Technical Proposal.
- The second stage will evaluate the Cost Proposal for proposals that pass the Technical Proposal evaluation.
If at any time prior to awarding Pathfinder deems there to be a need for a significant modification to the terms and conditions of this RFP, Pathfinder will issue such a modification as a written RFP amendment to all competing bidders. No oral statement of any person in any manner is deemed to modify or otherwise affect any RFP term or condition, and no bidder shall rely on any such statement. Such amendments are the exclusive method for this purpose.
Pathfinder is not bound to accept the lowest or any proposal and reserves the right to accept any proposal in whole or in part and to reject any or all proposals.
Pathfinder shall not be legally bound by any award notice issued for this RFP until a contract is duly signed and executed with the winning Bidder.
The evaluator will tally all the individual scores for each section and calculate the average score. The total average scores will be added to obtain the total points achieved by the individual supplier. If the total number points meet or exceed the threshold established in the evaluation methodology, the supplier’s cost proposal will be eligible for consideration.
The score for the cost proposal will be calculated in the following manner:
Cost Evaluation: This will be carried out on proposals that passed the technical evaluation. The calculation for the cost evaluation is given below:
Sc = 100xFM/F, in which Sc is the cost proposal score, Fm is the lowest cost and F the cost of the proposal under consideration. The lowest cost proposal receives the full 100 points.
The total score using the technical and cost proposal scores attained by each proposal. The formula is TS= St x 0.7 + Sc x 0.3. Technical Proposal is worth 70% and Cost Proposal 30%, whereas.
TS, is the total score of the proposal under consideration.
St- is the technical proposal score of the proposal under considerations.
Sc- is the cost proposal score of the proposal under consideration.
Terms
Pathfinder reserves the right to cancel this solicitation at any point and is under no obligation to issue a subcontract as a result of this solicitation.
Pathfinder will not reimburse any expenses related to the preparation of any proposal related materials or delivery.
Confidentiality
As a part of the RFP process, Pathfinder International may be providing confidential information. Consequently, suppliers must complete a Confidentiality/ Non-Disclosure Agreement. See Annex B
Agreement
Any resulting contract will be subject to the terms and conditions contained in the annex. See Annex C
Thank you,
Procurement Team,
Nigeria,
Pathfinder International.
How to apply
All written responses to this RFP must be received by Pathfinder no later than 5:00 PM on May 13, 2026.
Please email the proposal and other information directly to the procurement email:Â nigeriaprocurement@pathfinder.org